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communications associate

Job Description

Job Summary

Bringing the Library’s strategic plan to life, the Digital Communications Officer is responsible for producing effective and strategic internal and external digital marketing and communication initiatives. The Digital Communications Officer assists in the planning, development, implementation, and evaluation of internal and corporate communications activities that help to provide an exceptional user experience.
Reflecting the Library’s commitment to continuous improvement to meet the community’s ever evolving needs and expectations, the Digital Communications Officer contributes positively to change in a collaborative and dynamic team environment in which learning happens every day.
The Digital Communications Officer shows leadership by willingly sharing knowledge and expertise about digital marketing and communication initiatives through training, coordination, and supervision of assigned employees.

The Digital Communications Officer contributes to the success of the Library and its impact in the community by participating in a wide range of responsibilities and activities.

• Engage with Users
  • responding to internal staff inquiries regarding the availability of information on and the functionality of calgarylibrary.ca and the staff intranet
  • monitoring, and responding to Library users in a timely, thoughtful, and consistent manner
  • initiating and maintaining contact with external marketing agencies and technology vendors
  • developing internally and externally focused digital projects including determining and managing project scopes, milestones, timelines, and budgets
  • creating and overseeing the creation of products, ensuring effective department communication regarding the products, and evaluating results
  • coordinating and directing the work of external suppliers and consultants on a project basis
  • selecting and overseeing third-party production projects, as required.
• Create a Welcoming Environment
  • producing and editing a wide variety of digital communications in support of Library priorities, goals, and activities
  • ensuring that digital communications are on brand
  • championing the Library brand with internal clients
• Shape a Positive User Experience
  • ensuring that web content is current and accurate
  • coordinating with IT to ensure web functionality is working as expected, including new updates and unexpected outages
• Facilitate Capacity Development
  • leading department special projects, as assigned
  • supervising and coaching staff and project work teams, as assigned
  • assisting with recruitment activities, performance management, and onboarding
  • conducting performance reviews
  • participating in committees to advance Library initiatives and to champion and implement positive changes
• Apply Operational Procedures
  • maintaining a strong practical and technical understanding of all traditional and new digital media communications vehicles and their appropriate application
  • adhering to all required health and safety precautions and guidelines
  • addressing safety and security concerns
  • participating in emergency response procedures and workplace inspections

• Qualifications
  • Completion of:
    • a Bachelor-level University degree in marketing, communications, or other directly related field and four years of recent and directly related experience.

• Pre-Employment Screening Requirements:
  • Successfully complete specified technology use tests
  • Valid Driver’s license and insurability under the Library’s insurance program may be required based on operational needs.
• Knowledge, Skills and Abilities:
  • Demonstrated knowledge of relevant content management systems
  • Advanced skills in applicable technology specifically:
    • Search Engine Optimization (SEO)
    • Google Analytics
    • Adwords
    • Email marketing platforms
  • Strong project management and organizational skills with the ability to negotiate timelines
  • Excellent verbal and written communications skills, including the ability to adjust communication style to interact effectively with users of different ages, backgrounds, and abilities
  • Strong understanding of user-centered design in developing and maintaining web platforms
  • Ability to work in a fast-paced environment with multiple competing deadlines
  • Strong interpersonal skills and ability to build positive and collaborative relationships
  • Strong storytelling skills
  • Ability to work in a confidential environment
  • Participates in activities which support and enhance the accomplishment of system goals and objectives, as assigned

Working Conditions:

• 
  Concentrated sensory attention is required to ensure accuracy
• Contributes to a team / collaborative environment
• Cognitive demands associated with simultaneous and multiple priorities, multi-tasking, and a dynamic work environment
• Physical demands associated with using a computer for long periods of time
• Lifting and pushing equipment exerting up to 5 kg (11lbs) of force
• Prolonged periods of sitting with occasional walking or standing for brief periods of time

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