Job Description
About Us:
Propel Holdings (TSX:PRL) is an innovative, online fintech company, committed to credit inclusion by providing and facilitating fair, fast and transparent access to credit with exceptional service using its proprietary, industry-leading online platform. Through its operating brands, Propel is focused on providing access to credit to underserved consumers who struggle to access credit from mainstream credit providers. Propel is proud to have been able to facilitate access to credit for an increasing number of consumers, helping them move forward in their credit journeys.
Our amazing team has experienced phenomenal growth and thrives on an entrepreneurial spirit, passion, and top-tier talent. We are innovative and have a dynamic workforce which has experienced incredible growth and success. Talent and hard work never go unnoticed, and we believe in succeeding together.
About You:
You are a skilled and adaptable Salesforce Marketing Cloud expert with 2+ years’ experience in supporting, developing, and troubleshooting on the Salesforce Marketing Cloud platform and helping email marketing programs succeed in their goals. If you thrive in a fast-paced environment and have a proven track record of researching, writing, and creating exceptional content for online marketing purposes, we want to hear from you.
You picture yourself succeeding within a vibrant and entrepreneurial organization where your ideas will be heard, and where you will have an opportunity to showcase your talents and great skills. You are motivated by goals, a self-starter, and a hardworking individual who likes to wear multiple hats. We are seeking a proven, driven team player who is looking to join a fast-paced, high growth, energetic and forward-thinking team.
Responsibilities
- Help develop and execute email marketing campaigns that drive engagement, retention, and revenue
- Manage the administration and configuration of the Salesforce Marketing Cloud application
- Help build email marketing campaigns, including personalized dynamic emails (AMPscript), incorporating different tools such as the content system, segmentation, automation, tracking, and analytics to make data driven decisions to optimize customer email campaigns
- Troubleshoot and solve platform issues with email deployment, journeys, and deliverability on Salesforce Marketing Cloud
- Work closely with the marketing team to develop compelling email templates, copy, and graphics
- Ensure email campaigns are optimized for deliverability, open rates, click-through rates, and conversions
- Analyze campaign performance and develop recommendations to optimize future campaigns
- Work with cross-functional teams to ensure email campaigns are integrated with other marketing initiatives and aligned with overall business goals
- Stay up to date on emerging email marketing trends, best practices, and technologies to continuously improve our email marketing capabilities
Requirements
- Bachelor's degree in marketing, communications, or a related field
- Certification as a Salesforce Marketing Cloud Administrator or above required
- Minimum of 3 years of experience as a Salesforce Marketing Cloud developer, preferably in a fast-paced, data-driven environment
- Strong knowledge of email marketing best practices, including segmentation, list management, deliverability, and optimization
- Excellent project management skills, with the ability to manage multiple projects simultaneously and prioritize competing demands
- Strong analytical and problem-solving skills, with the ability to use data to drive decision-making
- Excellent communication and interpersonal skills, with the ability to effectively communicate with both technical and non-technical stakeholders
- Strong attention to detail and the ability to work in a fast-paced, deadline-driven environment
- Experience with A/B testing and optimization techniques
- Knowledge of HTML and CSS is a plus
Benefits to Joining Propel
- Growth and opportunity – we pride ourselves on promoting from within
- Incredible company culture
- Competitive salary and health benefits
- Comprehensive vacation package
- Group health and dental benefits
- Group RRSP program
- Support for new parents
- Diverse and inclusive workplace
Please note: All interviews will be conducted using “Microsoft Teams”.
Should you require accommodation throughout any stage of the recruitment and selection process, please specify your requirements when submitting your application and we will work with you to accommodate your needs.
We welcome and encourage applications from individuals from all groups, including aboriginal, women, visible minorities, and persons with disabilities, regardless of race, ethnicity, family status, national origin, age, people from gender and sexually diverse communities, and/or people with intersectional identities.
We thank all applications for showing an interest in this position. Only those selected for an interview will be contacted. No agencies or phone calls.
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