Job Description
This role is open to candidates located in Toronto (ON).
Our constellation of satellites orbits the globe monitoring industrial methane emissions to support climate action today with accurate data. We need your content and marketing skills to translate this powerful data into stories our customers can relate to and motivate stakeholders to act on climate change. If you value the planet as much as we do, a career at GHGSat is your opportunity to align your values with your marketing talents to truly make an impact for the planet.
As B2B Marketing Content Specialist, your focus will be to transform the way we approach our target markets through content. Highly attuned to the customers needs and motivations, you will tailor communications to increase the effectiveness and volume of our outreach. Your expertise on content strategy and execution will drive quality traffic and generate leads.
What you will do
- Work with the lead gen manager to create compelling content for ads, emails, marketing collateral and all parts of lead gen campaigns
- Write crisp, SEO-friendly copy for website pages, industry blog posts and landing pages
- Create whitepapers, reports, newsletters, and customers stories to communicate the power of our emission data and services
- Work with a branding agency and designers to communicate complex concepts effectively on sales support.
- Collaborate with our PR agencies around the globe to accelerate content production.
- Review and proof of front-facing content such as press releases and sales presentations.
- Research on the target audience and collaborate on the elaboration of personas with the marketing team
- Be the guardian of the brand’s expression voice and tone to ensure consistent message delivery throughout all channels.
Your Background
- Bachelor’s degree and at least 5+ years of relevant work experience
- 2+ years of SaaS experience or within a technology company
- Proven experience in executing content-focused marketing plans
- Expertise in content planning, writing & storytelling
- Exceptional written and verbal storytelling skills in English, fluency in another language is considered an asset (bilingual English and French environment)
- Sensitive to data feedback from campaign monitoring to improve content strategy
- Cross-functional experience, working alongside Sales and Marketing
Desired:
- Proficiency with HubSpot and LinkedIn Navigator
- Prior experience in developing high-yielding lead-generation content campaigns
GHGSat offers a creative and highly-motivating work environment. We offer competitive salaries, health and social benefits including flex-time and continuing development. We are committed to a diverse and inclusive workplace. GHGSat is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, disability, age, or other legally protected status. If you would like to request an accommodation, please notify your Recruiter.
Only selected candidates will be contacted.
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