Job Description
Company:
Welcome to Mapsted (www.mapsted.com)! We are a leading location technology company that provides groundbreaking location-based digital products to help our clients reach and exceed their business goals. Our innovative solutions offer cutting-edge indoor navigation, targeted marketing, and real-time location intelligence without the need for Bluetooth beacons, Wi-Fi connectivity, or additional hardware. With approximately 800,000,000 square feet of physical space enabled across 6 continents, we are transforming the way people navigate the world. Join us at Mapsted and be a part of the future of location technology!
Job Overview:
We are seeking a highly skilled and experienced Senior Content Writer to focus on strategy development and content creation. In this role, you will be responsible for creating engaging content such as ebooks, whitepapers, infographics, sales enablement documents, and more. You will collaborate with cross-functional teams to ensure alignment and drive the execution of marketing initiatives.
Responsibilities:
- Research, plan, and develop original content that aligns with our brand voice, target audience, and marketing objectives.
- Collaborate with cross-functional teams to understand content needs and develop content strategies that support business goals.
- Create engaging and informative ebooks, whitepapers, infographics, blog posts, case studies, and sales enablement materials.
- Conduct in-depth research on industry topics, trends, and competitors to ensure content accuracy and relevance.
- Craft compelling headlines, introductions, and body copy that captivate readers and drive desired actions.
- Collaborate with the design team to develop visually appealing content assets that effectively communicate key messages.
- Optimize content for search engines (SEO) to improve organic visibility and drive traffic to our digital channels.
- Ensure content adheres to brand guidelines, follows best practices, and maintains a consistent tone and style.
- Edit and proofread content for grammar, clarity, and coherence, ensuring accuracy and high editorial standards.
- Stay updated on industry trends, content marketing best practices, and emerging technologies to continually enhance content quality and effectiveness.
Qualifications:
- Bachelor's degree in English, Journalism, Communications, Marketing, or a related field.
- Proven experience as a Content Writer or similar role, with a strong portfolio showcasing diverse content formats and styles.
- Excellent written and verbal communication skills, with a keen eye for detail and a passion for storytelling.
- Solid understanding of content marketing principles, SEO, and digital marketing strategies.
- Proficiency in conducting research and synthesizing complex information into compelling, easy-to-understand content.
- Familiarity with content management systems (CMS) and basic HTML.
- Ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.
- Strong collaboration and interpersonal skills to work effectively with cross-functional teams.
- A creative mindset with the ability to think strategically and propose innovative content ideas.
Job Types: Full-time, Permanent
Benefits:
- Casual dress
- Dental care
- Extended health care
- Flexible schedule
- Life insurance
- Paid time off
- Vision care
- Work from home
Schedule:
Work Location: In person
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