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director public affairs specialist

Job Description

New Flyer is North America's heavy-duty transit bus leader and offers the most advanced product line under the Xcelsior® and Xcelsior CHARGE® brands. It also offers infrastructure development through NFI Infrastructure Solutions™, a service dedicated to providing safe, sustainable, and reliable charging and mobility solutions. Further information is available at www.newflyer.com.

MCI is North America’s public and private market motor coach leader. Products include the luxury J-Series (an industry best-seller for over a decade), the workhorse D-Series, and the brand new zero-emission luxury and commuter coaches: the battery-electric J4500 CHARGE™ and MCI D45 CRT LE CHARGE™. MCI also provides maintenance, repair, 24-hour roadside assistance, parts, and technician training through the industry’s only Automotive Service Excellence (ASE) accredited MCI Academy. Further information is available at www.mcicoach.com.

POSITION SUMMARY
Reporting to the Vice President, Sales and Marketing (Public Sector), the Director of Marketing and Public Affairs is responsible for the marketing, communications, and public affairs functions on behalf of the New Flyer and MCI brands within North America. In this role, you will represent North American Bus and Coach interests to federal, state/provincial, local and industry stakeholders through thoughtful government affairs strategies and strategic lobbyist engagements. In addition, you will ensure industry leadership in digital and print marketing campaigns, including press releases, advertising, social media, email campaigns and website development. You will develop, execute and maintain North American Bus and Coach brand strategies, including brand architecture, brand standards and seamless integration into NFI Group brand strategy.

WHAT YOU WILL DO:

• 
  Develops competitive value propositions for New Flyer and Motor Coach Industries (MCI) products/services to be delivered by the Public Sector Sales Team including a zero-emission product marketing and public relations strategy.
• Leads and develops government relations and public affairs initiatives in the U.S. and Canada.
• Participates in public relations opportunities with targeted, high level external audiences including government agencies and politicians.
• Directs and manages government affairs consultants and/or lobbyist relationships.
• Maintains a comprehensive inventory of product marketing collateral, brand, and sales support assets including presentations, brochures, bid and training material, images, promotional items, FAQs, talk points and sales information bulletins.
• Works directly with customers on special events, ridership communication, promotions, digital presence and in-person presentations.
• Oversees sponsorship and ROI of customer events, conferences and special initiatives.
• Develops communication, media, and promotions to champion customer objectives and achievements.
• Manages expense budget to approved plans and participates in NABC business unit meetings.
• Ensures compliance of policies and processes with all regulatory and legal requirements including organizational, Quality, Environmental, and Health and Safety Programs.
• Supports and promotes ongoing operation of the New Flyer Vehicle Innovation Center through facilitating program maintenance and upgrades.
• Leads and develops the New Flyer marketing and public affairs team, including guiding ongoing activities to maintain team performance, and providing training and ongoing communication on customer experience, marketing collateral, strategic communication, market developments, and new industry or media trends.

• Bachelors’ or Masters’ Degree in Marketing, Public Affairs, Public Relations, or equivalent.
• Proven record of success in senior marketing, public affairs and/or public relations roles.
• Highly equipped to navigate federal and state/local political environments and/or leading consensus building matters or industry trade talks and corporate positioning.
• Experience strategizing and executing complex, large-scale events with political dignitaries and/or multiple stakeholder involvement.
• Exceptional public speaking, presentation and relationship development skills are required.
• Excellent written and verbal communication skills.
• Proficiency in Microsoft Office, basic site development platforms (ex: Squarespace, WordPress), major social media channels (ex: LinkedIn, Facebook, YouTube, Twitter), and Google Analytics.
• Comfortability navigating the U.S./Canadian political, social, environmental, and media arenas.

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