Job Description
Furniture Spot and Mattress Outlet is a dynamic and innovative company based in Halifax, Canada, specializing in mattresses, furniture, rugs, and much more home products. As we continue to expand our presence in the market, we are seeking a skilled and experienced Marketing Manager to lead our marketing efforts and drive the growth of our brand.
Position Summary: As a Marketing Manager, you will be responsible for developing and implementing effective marketing strategies to promote our products/services and enhance our brand awareness. You will lead a team of marketing professionals, collaborate with cross-functional departments, and work closely with senior management to achieve business objectives.
Responsibilities:
Develop and execute comprehensive marketing strategies and campaigns to drive brand awareness, customer acquisition, and revenue growth.
Lead, mentor, and manage a team of marketing professionals, fostering a collaborative and high-performance culture.
Conduct market research, competitor analysis, and customer insights to identify market trends, customer needs, and opportunities for growth.
Plan and oversee the execution of marketing initiatives across various channels, including digital marketing, social media, content marketing, email marketing, events, and traditional advertising.
Manage the company's digital presence, including the website, social media platforms, and other online channels, ensuring consistent branding and engaging content.
Collaborate with cross-functional teams, such as Sales, Product Development, and Design, to align marketing efforts with overall business objectives.
Monitor and analyze marketing campaign performance, providing regular reports and insights to senior management, and making data-driven recommendations for optimization.
Stay up-to-date with industry trends, emerging technologies, and best practices in marketing, and apply them to improve marketing effectiveness.
Manage the marketing budget, ensuring optimal allocation of resources and delivering cost-effective results.
Build and maintain strong relationships with external vendors, agencies, and partners to support marketing initiatives.
Qualifications:
Bachelor's degree in Marketing, Business Administration, or a related field. A Master's degree is a plus.
Proven experience (3+ years) in marketing, with a focus on developing and implementing successful marketing strategies.
Strong leadership and team management skills, with the ability to motivate and inspire a diverse team.
In-depth knowledge of digital marketing tactics, including SEO, SEM, social media, content marketing, email marketing, and analytics tools.
Excellent analytical and problem-solving abilities, with a data-driven approach to decision-making.
Outstanding communication skills, both written and verbal, with the ability to convey complex concepts in a clear and concise manner.
Strong project management skills, with the ability to prioritize tasks, meet deadlines, and adapt to changing priorities in a fast-paced environment.
Experience in the mattress and furniture industry or a similar field is preferred but not required.
Proficiency in marketing software/tools (e.g., CRM systems, marketing automation platforms, analytics tools) is a plus.
Passion for innovation, creativity, and keeping abreast of industry trends.
Location: This position is based in Halifax, Canada. Candidates must be willing to work from our office location and be legally eligible to work in Canada.
If you are a results-oriented marketing professional with a strategic mindset, exceptional leadership skills, and a passion for driving business growth, we invite you to apply for the position of Marketing Manager at Furniture Spot and Mattress Outlet. Join our team and play a key role in shaping the future of our company.
Job Types: Full-time, Permanent
Salary: From $16.00 per hour
Benefits:
- On-site parking
- Store discount
Flexible Language Requirement:
Schedule:
- 8 hour shift
- Day shift
- Monday to Friday
- Weekends as needed
Supplemental pay types:
Ability to commute/relocate:
- Halifax, NS: reliably commute or plan to relocate before starting work (preferred)
Experience:
- Marketing: 3 years (preferred)
Shift availability:
Work Location: In person
Expected start date: 2023-08-01
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