Job Description
About us
Headstart is building the future of helping people optimize their emotional and physical wellbeing and longevity through our live virtual 15 minute breathwork, mind work and sound therapy sessions lead by the world’s top breathwork instructors.
We are building the future of emotional & physical wellness.
We are remote first company with a breathwork studio being built in Toronto ready this October 2023.
Vice President of Marketing
We are seeking an experienced and strategic Vice President of Marketing to lead our marketing efforts and drive the growth and success of our company. As the VP of Marketing, you will be responsible for developing and executing comprehensive marketing strategies to enhance our brand, expand our market reach, and drive customer acquisition and retention.
Responsibilities:
Develop and execute the overall marketing strategy: Define and implement a comprehensive marketing plan that aligns with the company's vision, mission, and business objectives.
Be abe to drive brand awareness and support revenue growth through strategic marketing initiatives - mainly uses digital media channels.
Brand positioning and messaging: Develop and maintain a strong brand identity, ensuring consistency across all marketing channels and materials. Craft compelling messaging and value propositions to effectively communicate our brand story and differentiation to target audiences.
Marketing campaigns and initiatives: Plan, execute, and measure the success of integrated marketing campaigns across various channels, including digital marketing, content marketing, social media, events, PR, and other relevant platforms. Collaborate with internal and external stakeholders to create impactful marketing programs.
Market research and customer insights: Conduct market research, competitive analysis, and customer segmentation to identify market trends, opportunities, and customer needs. Utilize customer insights to inform marketing strategies and drive product positioning and messaging.
Digital marketing and online presence: Oversee the development and implementation of digital marketing strategies, including website optimization, search engine optimization (SEO), search engine marketing (SEM), email marketing, and social media marketing. Leverage digital channels to enhance brand visibility, generate leads, and drive customer engagement.
Marketing analytics and performance tracking: Define key marketing metrics, track performance, and generate reports to measure the effectiveness of marketing initiatives. Utilize data and analytics to optimize campaigns, identify areas for improvement, and make data-driven decisions.
Requirements:
Bachelor's degree in marketing, business administration, or a related field. MBA or advanced degree is a plus.
Proven experience in a senior marketing leadership role, preferably as a Vice President of Marketing or similar position.
Strong strategic thinking and demonstrated experience developing and executing successful marketing strategies.
In-depth knowledge of various marketing channels, including digital marketing, content marketing, social media, events, and PR.
Strong analytical skills and ability to utilize data-driven insights for decision-making and optimization.
Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and senior leadership.
Results-oriented mindset with a track record of driving business growth through marketing initiatives.
Creative thinking and ability to innovate in a fast-paced, dynamic environment.
Passion for staying updated with the latest marketing trends, tools, and technologies.
Join our dynamic team and lead our marketing efforts to new heights. If you are a strategic thinker, a strong leader, and have a passion for driving growth through innovative marketing strategies, we would love to hear from you.
Job Type: Full-time
Salary: $90,241.00-$110,747.00 per year
Benefits:
- Flexible schedule
- Paid time off
- Stock options
- Wellness program
Flexible Language Requirement:
Schedule:
Application question(s):
- What is the most successful ROAS you ran for a digital or sass product? Please describe what you did to achieve those results.
Education:
- Bachelor's Degree (required)
Experience:
- Marketing: 5 years (required)
Work Location: Remote
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