Job Description
Please note: This position is open to all candidates who are legally entitled to work in Canada.
ABOUT THE COMPANY
Periphery Digital Inc. is a fast-paced, bilingual digital marketing and advertising agency founded and based in Vancouver, Canada. Specializing in both English and Chinese digital strategy and execution, some of our services include developing paid media strategies to drive leads and conversions, and using bilingual content and digital assets to optimize reach and growth. We believe that when we take good care of our team, the team takes care of us. We're proud to be certified as a Great Place to Work®!
JOB OVERVIEW
The Media Planner implements successful campaigns by strategizing on media plans, negotiating media buys, and having a roster of vendors who trust you and our company. You're old school -- the successful candidate has extensive experience with traditional media (bus wrap, print, TV, radio, etc.)!
RESPONSIBILITIES
Media Research & Strategy
- Monitor and stay on top of media trends for all outlets including digital direct, print, broadcast, OOH, and bilingual social media (including RED and WeChat)
- Identify new media opportunities, partnerships, and technologies to grow our current services
- Desktop research, as well as working with industry partners to conduct media and audience (demographic and psychographic) research
- Collaborate with the Account, Content, Digital team to explore and identify different ways to integrate media into marketing strategies in North-America and overseas
- Create and present client facing deliverables pertaining to paid growth strategy for proposals, pitch decks, and reports
Media Planning and Buying
- Collaborate directly with key clients and Account Managers to create media plansDefine media scope, budgets, and establish timelines/deadlines
Conduct client research, analyze target audience, media strategy, and identify appropriate media placement and advertising opportunitiesWork with external vendors to obtain media proposals whenever necessaryPrepare and present client-facing media plans, strategy notes, and other support deliverables (ie: visuals)
- Lead presentation of media deliverables to key clients and other stakeholders during initial sales and regular meetings
- Coordinate with external vendors to negotiate timelines, costs, and secure desired media placements in a timely mannerIssue POs for all client and company media placements
Media Reporting
- Compile client-facing media reports highlighting quantitative results, qualitative analyses, and overall campaign takeaways for key clients
- Continuously assess the success of media advertising plans and campaigns based on industry benchmarks, and establishing those benchmarks where necessary
Vendor Management
- Build and maintain effective relationships with both English and Ethnic vendors through strong interpersonal and negotiation skills
- Develop and continue to grow our roster of influencers and KOLs
- Communicate and coordinate with vendors for all media-related actions (from negotiating pricing to booking placements, and troubleshooting issues) such as:Submission Deadlines
Creative SpecsCancellation PoliciesPushing/Cancellation of placementsContracts
- Ensure that all media invoices, discrepancies, and billings are inputted, cleared, and issued in a timely fashion
- With guidance from the department head, negotiate vendor costs, contracts, and packages for yearly, or periodic renewals
- Liaise with Finance to ensure that all media invoices, discrepancies, and billings are inputted, cleared, and issued in a timely fashion
- Work with vendors to brainstorm and execute innovative placements or formats
- Stay up to date with latest offerings, vendor promotions, and pricing updates
Process and Administration
- Maintain and organize media inventory including media kits, pricing, vendor notes, and ad-specifications (sizes, file types, creative deadlines etc.)
- Manage and update media admin tracking sheets related to bookings, POs, contracts, payments, etc.
- Optimize and continuously improve upon existing processes to improve efficiency
Chinese Marketing
- Register and renew WeChat and RED official accounts for clients
- Maintain an expert knowledge of Chinese marketing platforms including WeChat and RED
- Develop paid growth strategies and identify partnership opportunities
Industry Knowledge
- Develop a firm understanding of the client's industry, brand, marketing strategy, and challenges.
- Demonstrate in-depth knowledge of Periphery's services and processes
- Stay up to date with emerging trends and technologies within the Chinese market, as well as digital and traditional paid media opportunities in North America
- Update job knowledge by participating in educational opportunities; reading professional publications; maintaining personal networks; and participating in professional organizations
*Perform other related duties as required
THE IDEAL CANDIDATE
The ideal candidate is a highly coachable individual who displays significant intellectual curiosity, a history of professional accountability, and a team-first mentality. You also encompass the following knowledge and capabilities:
Qualifications
- Bachelor’s degree in marketing or relevant field
- A minimum of 2-3 years of experience working in media or similar role — either in-house or with an agency
- Media experience in Canada
- Demonstrable experience with building effective media campaigns
- Advance knowledge of media specific terminology and digital metrics, corresponding data, and their implication on planning efforts
- Excellent knowledge of analytics tools and campaign evaluation metrics
- Must be legally entitled in Canada. Ideally, the candidate is located in Greater Vancouver Area, but also open to considering candidates in the Greater Toronto Area
Technical Skills
- Intermediate spreadsheet skills in Excel and/or Google Sheets for reporting, data visualization and ad-hoc analysis
- Excellent writing skills; English fluency is required, Chinese is an advantage
- Excellent email etiquette
- Comfortable with remote work tools and ability to learn systems quickly (ClickUp, Notion, Google Suite, Slack, Zoom, etc.)
Bonus Points:
- Client service experience
- Knowledge of the local real estate market
- Ability to speak and read Cantonese and Mandarin
- Digital marketing knowledge (Google, Facebook, Instagram)
- Understanding of small business culture
Be a part of our team and enjoy:
- Great health benefits — which includes dental care, extended health care, vision care, and wellness credits
- Paid time off — work-life balance is important to us! Work hard and take the time to recharge and relax
- Casual, remote-first work environment — we dress casual, collaborate a lot, and share a love for furry friends
- Career development opportunities — we push each other to be better and grow together, whether it's enrolling you in professional development courses or attending a webinar together!
- UberEats credits — we're all foodies
DISCLAIMERS
Must be legally entitled to work according to the relevant provincial/territorial legislation and regulations. Only candidates selected for an interview will be contacted. We thank all those who apply and look forward to welcoming a new member to the Periphery team.
Job Type: Full-time
Salary: $55,000.00-$65,000.00 per year
Benefits:
- Casual dress
- Company events
- Dental care
- Extended health care
- Life insurance
- Paid time off
- Vision care
- Wellness program
- Work from home
Schedule:
Work Location: Remote
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