Job Description
Ottawa, ON – Hybrid
Director, Email Engagement
The Liberal Party of Canada is seeking an Email Engagement Coordinator for a permanent, full-time opportunity to join a dedicated team of staff to support Justin Trudeau and the Liberal team as we work to keep Canada moving forward. The Email Engagement Coordinator must be willing to work various hours as needed.
As an Email Engagement Coordinator, you’ll be joining one of the top political digital marketing teams in the country, telling stories from across Canada, sharing information about the Liberal Party to our supporters, growing grassroots fundraising support, and offering new and interesting ways for Canadians to engage with the Liberal Party online. You’ll be at the forefront of leading our work to keep Canada moving forward!
You’ll be maintaining the party’s voice across various types of marketing content including emails, web copy and SMS messages. You’ll be testing content to determine what works best, and you’ll be analyzing results to form data-driven insights to build future engagement and fundraising campaigns.
- Comprehensive benefits coverage
- Wellness programs
- Employee & family assistance program
- Defined contribution pension plan
- Flexible schedule arrangements
- Prime downtown location close to transit & shopping
- No charge gym membership & shower facilities
- Bicycle locker
- And more
- Create digitally-engaging marketing copy for fundraising and communications campaigns that drives supporters to a call to action (donation campaigns, mobilization, petitions, and more).
- Tell the story of our movement, our government’s progress, and the work of Liberal teams across the country in a personable and creative way. You must be able to frequently adapt your writing style to the organization’s voice and message.
- Execute your ideas from start to finish using the latest digital marketing tools and coding emails using HTML and CSS templates to build and edit campaigns.
- Build and optimize single-send emails, text messages, as well as marketing automation/journeys.
- Build audiences and report on campaigns using CRM tools and Google Analytics, and using your findings to make data-driven decisions to optimize future campaigns.
- Assist with drafting various other types of digital content including landing pages, donate pages, SMS campaigns, and blog posts.
- Work with LPC’s graphic design team to create compelling visual experiences.
- A strong working knowledge of current events and Canadian politics.
- Experience writing marketing communications copy and digital storytelling, ideally for email marketing and a deep understanding of what message reaches which people best at the right time.
- A keen attention to detail that zeroes in on accuracy and tests content to meet digital standards.
- Knowledge or familiarity working with HTML & CSS and the ability to work in both official languages are considered strong assets.
LPC is committed to the values of diversity, equity, and inclusion. We strongly encourage applications from women, Indigenous Peoples, racialized people, 2SLGBTQI+ people, people living with disabilities, and other equity-seeking groups. If you identify as a member of an equity-seeking group, you may choose to identify as such in your application.
We thank all applicants for their interest; however, only those candidates selected for interviews will be contacted.
Should an offer of employment be presented to you, the offer will be conditional upon the candidates attesting to their fully vaccinated status for COVID-19 and providing proof of such vaccination. LPC is an equal opportunity employer and will consider all requests for accommodation based on a medical contraindication, religion or another prohibited ground for discrimination under applicable human rights legislation(s).
LPC encourages applications from all qualified candidates. LPC has a great record of accommodating persons with disabilities. Contact the Human Resources department at hr-rh@liberal.ca if you need accommodation at any stage of the application process or want more information on our accommodation policies.
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