Job Description
Hybrid Work Model
Manager, Brand Marketing (12 Month Maternity Leave Coverage)
WHY JOIN THE CANADIAN CANCER SOCIETY (CCS)?
The Canadian Cancer Society works tirelessly to save and improve lives. We fund the brightest minds in cancer research. We provide a compassionate support system for all those affected by cancer, across Canada and for all types of cancer. As the voice for people who care about cancer, we work with governments to shape a healthier society. No other organization does all that we do to make lives better today and transform the future of cancer forever.
Help us make a difference.
COME AS YOU ARE
At CCS, we embrace everyone’s uniqueness and recognize the strength that lies in differences. We believe in the power of our collective potential and strive to achieve a more diverse, inclusive, and equitable workplace to empower and create opportunities for all. We welcome and encourage applications from all qualified candidates regardless of their gender, age, religion, race, ethnicity, and nationality. Particularly equity deserving groups, such as members of the BIPOC, and LGBTQ2+ communities, people living with disabilities, veterans, and anyone who may contribute to the further diversification of the Canadian Cancer Society. Together we unite and inspire all Canadians to change the future of cancer.
JOB OVERVIEW
As the Manager, Brand Marketing at CCS, you will lead and contribute to the development and launch of impactful national and regional marketing and advertising plans that will help achieve the organization’s vision of championing world-leading outcomes in cancer prevention, treatment, and support.
This role is responsible for providing support to the Senior Manager, Brand Marketing in planning, implementing, and coordinating various advertising and brand marketing activities.
WHAT YOU’LL BE DOING:
- Support the Senior Manager, Brand Marketing with all stages of advertising campaigns including brief development, campaign set-up, execution, ongoing optimization and KPI tracking, and post-campaign analysis.
- Manage national advertising campaign executions on all channels including TV, print, radio, OOH, online video, search, social and programmatic through strategy, content development, asset project management, and tracking support.
- Lead ongoing search accounts (Always On & Grant) ensuring both are relevant and aligned to the CCS brand and its objectives.
- Lead the development and execution of small to mid-sized marketing and advertising campaigns.
- Oversee and guide the creative process and our design team for materials produced in support of assigned advertising campaigns.
- Collaborate closely with advertising and creative agencies to coordinate media planning, budgeting, creative development, and execution/optimization for various campaigns, including support of budget management and invoicing.
- Manage the Coordinator, Brand Marketing
- Works cross-functionally with internal teams to develop marketing materials to support advertising and mission activities.
- Measure impact and effectiveness of social media, search, and programmatic campaigns through various tools (Facebook Ads manager, Google Ads, Google Analytics, Salesforce and other agency resources).
- Manage national brand alignment as brand advisor to internal stakeholders, corporate partners, and vendors, ensuring all partners have necessary, current assets and direction for brand aligned initiatives.
- Create a positive work environment which attracts and retains high caliber colleagues and partners and highlights the talents and strengths of each team member.
- Ensure that hiring practices are inclusive.
- Encourage growth and development opportunities for all team members.
- Champion CCS as a hero in the face of cancer.
- Actively contribute to our culture of justice, belonging, equity, diversity, and inclusion by ensuring that all staff feel represented and heard regardless of their gender, age, religion, ethnicity, and nationality or race.
- Other duties as assigned.
QUALIFICATIONS:
- Post-secondary education in marketing, communications, or a related field and a minimum of 5 years of marketing experience, or an equivalent combination of education, training, and experience.
- Experience supporting the execution of advertising campaigns across traditional and digital marketing channels.
- Exceptional interpersonal relationship management, project management skills, and strong attention to detail.
- Familiarity with Google Ads and Google Analytics.
- Familiarity with Salesforce is a bonus.
- Experience in writing concise, impactful media planning and creative briefs.
- A passionate self-starter who is eager to learn new skills and apply learnings to advance CCS’ vision and mission.
- Experience in a health-related environment or cancer organization is an asset
- Excellent oral and written English communication skills, including editing and presentation skills. French communication skills are considered a major asset.
- Strong problem-solving, organizational and time management skills to prioritize and support a diverse workload in a fast-paced environment.
WHAT YOU CAN EXPECT FROM US:
CCS offers meaningful opportunities to help make a difference in the lives of Canadians with cancer, their caregivers, families and communities. We are committed to building and nurturing an inclusive community for our employees by highlighting their unique experiences. We value diverse skills and strongly encourage applications from all qualified candidates. CCS is committed to fostering a culture that is inspiring, supportive and exemplifies our core values:
COURAGEOUS UNITED CARING RIGOROUS.
In return for your skills and dedication, we offer an attractive compensation package that encompasses a competitive salary, excellent benefits, which include paid parental leave, paid family sick time and health insurance, and the opportunity to have a rewarding employment experience where your contributions can make a true difference every day.
HOW TO APPLY:
Qualified candidates are invited to submit their resume, cover letter and salary expectations.
For internal candidates, this position is assigned to salary band 6.
CCS is committed to employment equity and encourages applications from all qualified candidates. In accordance with the local provincial Accessibility Act, accommodation will be provided as requested throughout the recruitment process. We want to make the interview process a great experience for you!
We thank all candidates for their interest and advise that only those selected for an interview will be contacted.
Please note that in keeping with the mandate of CCS to model and promote healthy lifestyles, employees are not permitted to smoke in or about CCS premises or while carrying out CCS business.
As an employer, occupational health and safety legislation requires that we protect our workers from health and safety risks in the workplace. CCS has implemented a mandatory vaccination policy requiring that all staff who work in any of our physical workplaces must be fully vaccinated against COVID-19. All employees will need to attest to their vaccination status through a secure online form or automated applications. Reasonable accommodation and remote working will be discussed on a case-by-case basis.
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