communications associate

Job Description

Digital Communications Officer

Competition #

3805

Job Title

Digital Communications Officer

Department

Health Sciences North Foundation

Status

Permanent

Work Type

Full-time

Affiliation

Non Union

Shift Assignment

As assigned

Bilingualism Required

No

Police Check Requirement

CRJMC

Site

HSN Foundation Non Union Non Management

Salary Information

$42,000 to $46,000/ annum

Application Closing Date

August 9, 2023

POSITION SUMMARY:

This is an exciting time to be joining and building your career at the Foundations of HSN as the Digital Communications Officer, as we have recently seen exceptional momentum and growth. A newly created strategic plan that is rooted in collaboration, growth, and impact has helped guide the organizations in a direction that will support enhancing critical care and research throughout HSN. Our plans are ambitious because the health needs of the communities HSN serves are significant and important.

If you thrive on doing well for the world, relish in storytelling, are a creative thinker, have a keen eye for detail, and are eager to bring communications and branding to the next level, then this just might be the job for you.

Reporting to the Senior Manager, Brand Marketing and Communications, the Communications Officer will play a pivotal role in supporting all fundraising efforts of the three Foundations of HSN by leveraging brand awareness using digital platforms and engaging with audiences using creative communications strategies.

RESPONSIBILITIES:

WEBSITE COMMUNICATIONS

• Ensure that the three Foundation websites and Intranet portals are continually up to date with the latest news/events and develop relevant content to keep sites current. Adhere to guidelines/policies for a consistent management approach.
• Continually look at ways to improve the donor experience through the Foundation websites (i.e. navigation and ease of online giving).
• Report on campaigns and website-specific metrics to better understand and effectively communicate with audiences.
• Continually quality check and update key creative elements on the websites (i.e. banners, photos, videos, etc.).
• Enhance brand awareness within the website, driving web traffic, and improving the donor’s digital journey.
• Work with the Manager, Lottery and Websites, and external web developer to help remove roadblocks to ensure a successful online browsing and donation experience.

• Ensure timely upload of required documents on all three websites (i.e. financial statements, impact/annual reports, and T-3010 form, etc.).

SOCIAL MEDIA

• Work with the team to create a digital and social media strategy to manage social media channels and websites, including planning content and graphics creation, posting, scheduling, tracking performance, and monitoring/replying to online messages.
• Assist with video production and photography for social media platforms and fundraising use.
• Work with the events team to actively promote signature and third-party events across social media platforms.
• Assist in monitoring and evaluating social media platforms/performance using analytical tools to ensure the integrity of the respective brand.
• Report on metrics to better understand and effectively communicate with audiences.
• Stay current with social media trends and best practices.
• Work with the Manager, Lottery, and Websites to contribute to promotions of the HSN 50/50 Cash Lottery for the North as required.

FUNDRAISING COMMUNICATIONS

• Contribute to content development for use across various communication vehicles and to support the fundraising team (i.e. backgrounders, news releases, speaking notes, website, social media channels, e-blasts, advertisements, proposals, impact reports, patient stories).
• Assist with recognizing potential impact stories through social media platforms and help develop a robust plan with team members for generating and sharing patient, family, and impact stories.
• Provide support for media requests and relevant written materials as needed; track and monitor media coverage.
• Work with staff to deliver communications support for key events, announcements, tours, etc., including design work and capturing events with photography.
• Provide support with the promotion of the grateful patient fundraising programs.
• Coordinate French translation of content as required.

OTHER DUTIES AS REQUIRED

• Graphic design and layout
• Some evening and weekend work may be required.

REQUIREMENTS:

• Diploma/degree in public relations, communications, marketing, or related field of study, and demonstrated three (3) + years of related professional experience.
• Bilingual (French/English) considered an asset
• Exceptional verbal, written, and interpersonal communication skills.
• Ability to manage a diverse workload, and prioritize tasks and competing priorities while ensuring deadlines are met.
• Ability to work effectively, independently, and as part of a collaborative team.
• Meticulous attention to detail.
• Experience across media platforms, and knowledge of current digital, social media, and marketing trends.
• Graphic design, photography and videography skills an asset.
• Experience with MS Office, InDesign, Photoshop, and WordPress (an email marketing platform is an asset).
• Ability to use data and metrics to measure impact and determine improvements.
• Knowledge and experience with Raiser’s Edge are considered assets.
• Valid driver’s license and daily access to a reliable vehicle.
• Team player who has a positive attitude with a strong work ethic, who recognizes the importance of the mission of the Foundations.

The successful candidate will be required to obtain a current Police Criminal Record Check.

What we offer:

Salary range of $42,000 - $46,000/annum, excellent benefits plan, participation in the Hospitals of Ontario Pension Plan (HOOPP), and vacation allowance.

How to apply:

Applications must be submitted by August 9th, 2023.

We thank all applicants in advance for their interest. Only those selected for an interview will be contacted. All inquiries and applications will be held in confidence.

• Our staff currently work a hybrid model of working from in office at HSN and at home. This may be subject to change.

Selection Process: Candidates will be selected for this position on the basis of their skill, ability, experience and qualifications as identified in the resume and completed Application Form submitted. The Hospital reserves the right to conduct a formal interview where required.

HSN THANKS ALL APPLICANTS.
ONLY THOSE SELECTED FOR INTERVIEWS WILL BE CONTACTED.
WE WILL NOT ACCEPT APPLICATIONS AFTER THE CLOSING DATE AND TIME.

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