Job Description
LEGENDS
Founded in 2008, Legends’ operating divisions worldwide include – Global Partnerships, Global Sales, Hospitality, Global Planning, Global Merchandise, Global Technology Solutions, Attractions, Growth Enterprises – offering clients and partners a 360-degree data and analytics fueled service solution platform to elevate their brand and execute their vision. Currently, Legends works with marquee clients across business verticals including professional sports; collegiate; attractions; entertainment; and conventions and leisure. We are the industry leaders in designing, planning, and realizing exceptional experiences in sports and entertainment. For more information, visit www.Legends.net and follow us on Twitter and Instagram @TheLegendsWay.
ILLUMINARIUM EXPERIENCES
The latest addition to our Global Attractions portfolio, Legends has been chosen as the exclusive operator of lluminarium Experiences: cutting edge immersive, experiential entertainment spectacles. Located in major cities and tourism destinations around the world, these custom-designed venues, or “Illuminariums,” will surround visitors in a 360x360 sensory experience, using advanced laser projection mapping and sound systems to transport guests to places they may never otherwise visit: the world’s best safari, an expedition to Mars, or even a trip back in time to visit ancient civilizations. After hours, Illuminariums will transform into unique spaces for corporate and private events, as well as immersive club/bar experiences, on the weekends. As museums are to art, cinemas are to movies, Illuminariums are to experiential entertainment.
THE ROLE
The Director of operations will function as the primary strategic business leader of the property, with responsibility for all aspects of marketing the venue and managing the operation of the overall business, including guest experience, event innovation, financial performance, sales and revenue generation and delivering a return on investment to key stakeholders. The Director of operations ensures Legends sales engines are leveraged, initiating independent and proactive sales activities when appropriate, to generate demand. This role is actively involved in the entertainment and tourism communities, and builds strong relationships with local officials, businesses, and customers. The Director of operations oversees a staff of seasoned professionals across the entire operation including Operations, Sales & Marketing, Finance and Human Resources.
ESSENTIAL FUNCTIONS
- Own the forecast and strategy for the entire Illuminarium operation in Las Vegas.
- Leverage Legends Global Attractions resources as well as oversee organization at the asset level.
- Build strong relationships with building ownership through proactive and on-going communication.
- Represent the Illuminarium/Legends Global Attractions as required, including attendance of important functions, industry events and public meetings.
- Oversee quality control throughout the Illuminarium experience, establishing goals for each department in partnership with division managers.
- Evaluate and advise on the impact of long-range planning, introduction of new programs and strategies.
- Enhance and/or develop, implement and enforce policies and procedures that will improve the overall operation and effectiveness of Illuminarium Experiences.
- Translate strong initial first two years into lasting growth to ensure sustainability.
- Assist in the development of best practices and learnings in operations, sales, consumer engagement and associate training, to assist in the development and growth of the Illuminarium brand.
QUALIFICATIONS
To perform this job successfully, the candidate must be able to perform each essential duty above at the highest levels. The requirements listed below are representative of the knowledge, skill, and/or ability required.
- Bachelor’s degree, preferably in marketing, communications, business, or related field.
- 10+ years of related experience, preferably in management operations, high-volume sales and marketing management, finance and accounting, or related professional area. Experience in traditional attractions, ticketed museums, amusement parks, or family entertainment centers a plus.
- A deep understanding of traditional and innovative sales and marketing strategies; a proven track record of implementing initiatives that will drive brand awareness and demand.
- Tremendous communication and leadership skills, with the ability to work seamlessly with peers and senior leaders across all business functions.
- The demonstrated ability to align Illuminarium Experiences internally around critical sales and marketing initiatives, to enhance the guest experience.
- The vision to seek out new strategic partnerships and initiatives to boldly define and articulate the brand value proposition in the market.
- Significant experience building winning integrated sales, marketing, and operations teams and culture.
- Proven leadership experience in a sales environment including coaching, mentoring, hiring, training, and performance management.
- Experience in food & beverage management for a sports, entertainment, resort or restaurant venue.
- Ability to proactively prioritize, manage, and complete multiple projects simultaneously within time constraints and with strong attention to detail.
- Knowledge of the local and regional attractions markets, venue operations, and special events industries.
- Strong strategic thinking, analytical, and leadership skills, along with excellent written and oral communication skills.
- Strong analytical and financial skills a must; understanding of data analysis, research process, ticket sales patterns, and demographic trends.
- Must be creative and resourceful with excellent negotiation and communication skills.
- Experience managing a wide variety of internal and external stakeholders. Master collaborator. Team player who excels in mediating among multiple divisions and external partners and vendors.
- Entrepreneurial, with the ability to balance strong creativity and innovation with practical solutions.
- Experience thriving in a fast-paced environment. Must have the ability to adapt to change on a daily basis. Passion for the space required.
- Experience in domestic and international tour & travel/group sales.
- Ability to effectively evaluate risks and liabilities of special events and venue rentals.
- Ability to develop and deliver sound recommendations to senior management.
- Organization and planning skills, ability to prioritize and handle multiple tasks, as well as delegate effectively.
- Ability to work both traditional and non-traditional hours (nights, weekends, holidays) as required.
Competitive salary, commensurate with experience, and a generous benefits package that includes: medical, dental, vision, life and disability insurance, paid vacation, and 401k plan.
WORKING CONDITIONS
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. While performing the duties of this job, the employee is regularly required to sit, talk, hear; use hands to finger, and handle controls. The employee frequently is required to reach with hands and arms. The employee is required to stand, walk, and stoop. Specific vision abilities required by this job include close vision and the ability to adjust focus.
Legends is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, disability, or genetic information.
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