Salary 86023 - 72357 CAD Company Home Trust Website www.hometrust.ca Headquarters CEO Revenue Type Sector Founded
Job Description Company ProfileHome Capital Group Inc., together with its operating subsidiary Home Trust Company, has developed a track record of success as Canada’s leading alternative lender, employing nearly 800 people in our Toronto headquarters and branches across the country. Building on the demonstrated strength of our core residential and commercial mortgage lending business, the Company and its affiliates also offer complementary lending services and competitive deposit investment products. Our culture has been shaped by the passion and integrity of our people. Home Trust is a wholly-owned subsidiary of Home Capital Group, trading on the TSX under the symbol HCG.Position ResponsibilitiesProduct strategy: (30%)Develop and execute comprehensive product marketing strategies to drive the adoption and growth of the products and services offered by both Home Trust and Oaken Financial.Identify target markets, create value propositions, and set work closely with the various lines of business to drive revenue, retention, and customer satisfaction.Develop clear and compelling messaging to effectively communicate the value, benefits, and differentiation of our products and services. This involves deep understanding of customer needs and market trends.Develop compelling messaging and positioning for financial products that effectively differentiate them from competitors in the market. Highlight the unique features, benefits, and value propositions of each product.Team management: (20%)Lead a team of Product Marketing Managers/Senior Product Marketing Managers in the planning and executing of marketing effort in support of company products and services.Delegate tasks, providing guidance and support, and ensuring effective communication within the various departments of the marketing team, including creative, digital, brand and insights teams.Engage and manage external agency partners and suppliers, as required.Marketing campaigns & sales enablement: (20%)Conceptualize and develop a framework for the product marketing team to execute marketing campaigns designed to drive product awareness, generate leads, increase customer engagement and promote products.Support the team in collaborating with cross-functional teams, particularly at the senior levels, including product managers, sales, and product development to ensure integrated and effective campaigns that to align product marketing efforts with overall business goals and objectives.Provide sales teams with the necessary tools, resources, and training to effectively sell financial products. This includes leading the team in the development of sales collateral, product training materials.Create and execute comprehensive go-to-market plans for new product launches, ensuring effective coordination across various departments such as sales, operations, and customer support.Ensure that all marketing efforts are organized in accordance with legal and regulatory requirements and approvals, including those related to security, privacy, and confidentiality.Market research: (15%)Conduct thorough market research to analyze customer needs, industry trends, and competitor activities. Use this information to inform product development and marketing strategies.Monitor industry trends, competitive landscape, and customer feedback to identify market opportunities and potential threats.Formulate appropriate questions and hypotheses to engage data and analytics teams to provide information required.Budgeting and financial management: (15%)Develop and manage the product marketing budget on behalf of our line of business partners.Estimate and forecast expenses, negotiate with suppliers, monitor expenditures, track costs and ensure cost-effective delivery of high-quality campaigns and collateral.Ensure product marketing programs meet financial targets and deliver ROI.Formal EducationPost secondary degree or diploma required (University degree preferred) in Business or equivalent or Marketing or equivalentRelated Experience7+ years in marketingFinancial services (mortgage) industry, alternative lending and broker channel preferredStrong financial product and service knowledgeStrong understanding of brandSolution-focused and takes initiative ensuring self and team work effectively and efficiently within established guidelinesCreative-minded with strong organizational, time management and analytical skillsStrong interpersonal relationship building and listening skillsEffective leader who motivates and engages others through fostering a collaborative team environmentExcellent written / verbal communication and professional maturityAble to multi-task and flourish in a fast paced, deadline-driven work environmentConsistently demonstrates and reinforces organizational valuesSkillsPosition ComplexitiesAcknowledgementAll employees of Home Capital Group Inc. must comply with all applicable Home Capital Group Inc, Home Trust Company, and specific Line of Business policies, standards, guidelines and controls. Additionally, all employees are obligated to become familiar with Home’s risk management framework and understand the operational risk management requirements within their specific business. Employees are also expected to understand and comply with the Company’s Code of Conduct & Ethics Policy at all times and escalate any issues or concerns through various reporting channels (i.e. Ombudsman, Compliance Hotline, Whistleblower Policy, etc).Home Trust is committed to fair and accessible employment practices and we are committed to providing accommodations for persons with disabilities. If you require accommodations in order to apply for any job opportunities, or require this posting in an additional format, please contact us at humanresources@hometrust.ca or 416-360-4663. If you are contacted by Home Trust regarding a job opportunity or testing and require accommodation in any stage of the recruitment process, please use the above contact information. We will work with all applicants to determine appropriate accommodation for individual accessibility needs. Apply Go Back