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Job Description

We are a leading financial services provider committed to making decisions easier and lives better for our customers and colleagues around the world. From our environmental initiatives to our community investments, we lead with values throughout our business. To help us stand out, we help you step up, because when colleagues are healthy, respected and meaningfully challenged, we all thrive. Discover how you can grow your career, make impact and drive real change with our Winning Team today.

Working Arrangement

Job Description

You’re an experienced performance marketer who is looking for a place where you have the freedom and scale to significantly impact marketing practices and see business results. A place with strategic leadership and an entrepreneurial culture. Somewhere where you can make things happen.

As a Marketing Manager on the Advice Marketing team, you’ll be responsible for developing and managing integrated, B2B marketing campaigns across our Insurance and Bank portfolios, as well as a wide variety of marketing activities, including lead generation, market analysis, vendor relationships, media management, and program development.

The ideal candidate is data-driven, growth minded, with a proven track record in building, executing, and delivering high-impact B2B strategies and personalization tactics. If you are passionate about Growth Marketing, thrive at the intersection of data, innovation, marketing, efficiencies and are customer obsessed, this is the place for you.

Responsibilities:

Program Deployment & Delivery

• Develop and deploy B2B marketing campaigns to drive advisor adoption and meet specified sales targets
• Track innovative marketing approaches and competitive positioning and continually push the envelope to ensure Manulife employs and leverages all opportunities (positioning, spend, communication vehicles etc.) to ensure we communicate in the most compelling way to achieve our objectives
• Serve as a strategic expert and lead on initiatives that not only drive sales growth for the insurance and bank business but also improve brand performance
• Build strategic campaigns and measure performance across a portfolio of earned and paid channels while pivoting as required to meet evolving business and industry landscape
• Work with data to analyze needs of customer prospects, business and effectively translate analytics into clear insights and actionable recommendations
• Manage multiple projects concurrently from ideation through execution, while reporting on key milestones to internal and external stakeholders

Performance Marketing

• Work with the performance marketing center of excellence to deploy multi-million-dollar budgets across all performance marketing channels including Paid Search, Paid Social, Programmatic, and Offline channels as required
• Establish channel forecasts and budget recommendations, with the speed and ownership to adjust tactics and strategies quickly based on learnings and opportunities
• Lead campaign launches, optimization, and reporting inclusive of creative, campaign setup, audience targeting, and budget management.
• Work closely with external agencies and in-house teams to optimize media buying in effort to hit growth targets while being conscious of cost
• Monitor budget pacing and key performance metrics across performance marketing channels
• Identify opportunities for scale and efficiencies across campaigns and processes and implement them across businesses and teams
• Own end-to-end management of Marketing program execution, including campaign setup, A/B testing, conversion flows, and campaign optimization
• Support and manage Marketing spend through budget management, ROI measurement to deliver revenue and earnings targets and reporting and analysis of marketing initiatives, including development of metrics and dashboards to measure the performance of marketing programs

Relationship management

• Work closely with internal partners (Business, Data Analytics, Legal, Compliance, Digital Marketing Teams, Media) and external partners (Creative agency) on national marketing and advertising campaigns, including creative development, execution and measurement
• Build and maintain effective, productive, and collaborative relationships with internal and external partners. Influence these partners and leverage their assets to best meet mutual objectives
• Manage day-to-day working relationships with internal and external partners and act as marketing and communications subject matter expert as it relates to Performance Advice Marketing
• Influence without authority, ability to motivate and manage a cross functional, blended team of specialists
• Communicate key insights and relevant facts effectively to different audiences, including crafting comprehensive and compelling narratives and proposals with a keen eye for strategic positioning.

Requirements:

• 5+ years of Marketing, Digital and Business Management experience
• Masters or MBA a plus
• Advertising agency experience or experience partnering with agencies
• Financial services industry experience an asset (but not required)

Competencies:

• Strong analytical, troubleshooting and problem-solving skills while working in a face-paced environment with changing priorities
• You can easily build relationships and have been part of large, cross functional teams that are working to solve complex problems
• Proven track record for coaching high-performing teams
• Experienced practitioner of Agile Marketing
• Ability to generate meaningful business and customer insights from a variety of dashboards
• You think big, are willing to disrupt yourself and the status quo and are customer obsessed with an entrepreneurial mindset to drive change
• You are comfortable owning revenue targets and managing budgets
• Results-oriented mindset, focused on driving measurable impact on revenue
• Drive for continuous improvement and learning, staying updated on current trends and technologies in Insurance, Banking and B2B marketing

What we bring:

• A bold ambition and set of goals to drive transformation in our industry
• A leadership team dedicated to your growth and success
• Our best, everyday
• Learn more about us here ( https://www.manulife.com/en/careers/why-join-us.html )

Manulife has lots of perks including, but not limited to:

• Competitive compensation
• Retirement Savings Accounts including a RPP (Pension Plan), RRSP (Retirement Savings Plan), and TFSA (Tax Free Savings account)
• Manulife Share Ownership Program with employer matching
• Customizable Benefits Package including Health, Dental, Vision, and 100% of Mental Health expenses
• Financial support for ongoing training, learning, and education

#LI-hybrid

About Manulife and John Hancock

Manulife Financial Corporation is a leading international financial services group that helps people make their decisions easier and lives better. With our global headquarters in Toronto, Canada, we operate as Manulife across our offices in Asia, Canada, and Europe, and primarily as John Hancock in the United States. We provide financial advice, insurance, and wealth and asset management solutions for individuals, groups and institutions. At the end of 2022, we had more than 40,000 employees, over 116,000 agents, and thousands of distribution partners, serving over 34 million customers. At the end of 2022, we had $1.3 trillion (US$1.0 trillion) in assets under management and administration, including total invested assets of $0.4 trillion (US $0.3 trillion), and segregated funds net assets of $0.3 trillion (US$0.3 trillion). We trade as ‘MFC’ on the Toronto, New York, and the Philippine stock exchanges, and under ‘945’ in Hong Kong.

Manulife is an Equal Opportunity Employer

At Manulife /John Hancock , we embrace our diversity. We strive to attract, develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment, retention, advancement and compensation, and we administer all of our practices and programs without discrimination on the basis of race, ancestry, place of origin, colour , ethnic origin, citizenship, religion or religious beliefs, creed, sex (including pregnancy and pregnancy-related conditions), sexual orientation, genetic characteristics, veteran status, gender identity, gender expression, age, marital status, family status, disability, or any other ground protected by applicable law.

It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process . All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies . To request a reasonable accommodation in the application process, contact recruitment@manulife.com .

Salary & Benefits

The annual base salary for this role is listed below.

Primary Location

Salary range is expected to be between

If you are applying for this role outside of the primary location, please contact recruitment@manulife.com for the salary range for your location. The actual salary will vary depending on local market conditions, geography and relevant job-related factors such as knowledge, skills, qualifications, experience, and education/training. Employees also have the opportunity to participate in incentive programs and earn incentive compensation tied to business and individual performance.

Manulife offers eligible employees a wide array of customizable benefits, including health, dental, mental health, vision, short- and long-term disability, life and AD&D insurance coverage, adoption/surrogacy and wellness benefits, and employee/family assistance plans. We also offer eligible employees various retirement savings plans (including pension and a global share ownership plan with employer matching contributions) and financial education and counseling resources. Our generous paid time off program in Canada includes holidays, vacation, personal, and sick days, and we offer the full range of statutory leaves of absence. If you are applying for this role in the U.S., please contact recruitment@manulife.com for more information about U.S.-specific paid time off provisions.

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