Job Description
Company:
Welcome to Mapsted (www.mapsted.com)! We are a leading location technology company that provides groundbreaking location-based digital products to help our clients reach and exceed their business goals. Our innovative solutions offer cutting-edge indoor navigation, targeted marketing, and real-time location intelligence without the need for Bluetooth beacons, Wi-Fi connectivity, or additional hardware. With approximately 800,000,000 square feet of physical space enabled across 6 continents, we are transforming the way people navigate the world. Join us at Mapsted and be a part of the future of location technology!
Job Overview:
We are seeking a highly skilled and experienced Senior Marketing Manager to focus on strategy development and content creation. In this role, you will be responsible for developing marketing strategies, creating engaging content such as ebooks, whitepapers, infographics, sales enablement documents, and more. You will collaborate with cross-functional teams to ensure alignment and drive the execution of marketing initiatives.
Responsibilities:
- Strategy Development: Develop comprehensive marketing strategies aligned with Mapsted's objectives, including target audience identification, positioning, messaging, and value propositions.
- Content Creation: Create engaging content such as ebooks, whitepapers, infographics, blog posts, case studies, and sales enablement materials.
- Content Distribution: Develop a distribution strategy and optimize content for various channels, including the website, social media, email campaigns, and industry publications.
- Sales Enablement: Collaborate with the sales team to create sales collateral, presentations, and assets to support the sales process and educate prospects.
- Analytics and Optimization: Use marketing analytics tools to track performance, analyze data, and provide recommendations for content optimization and lead generation efforts.
Qualification:
- Bachelor's degree in marketing, business administration, or a related field. A master's degree is a plus.
- Proven experience as a Senior Marketing Manager or similar role with a focus on strategy development and content creation.
- Strong expertise in creating various types of content, including ebooks, whitepapers, infographics, and sales enablement documents.
- Solid understanding of B2B technology marketing and experience in a technology-focused industry.
- Demonstrated ability to develop and execute successful marketing strategies to drive lead generation and engagement.
- Excellent writing and editing skills with the ability to create engaging and persuasive content.
- Proficiency in using marketing analytics tools to measure and optimize marketing performance.
- Strong project management skills with the ability to prioritize tasks and meet deadlines.
- Exceptional communication, collaboration, and interpersonal skills.
- Ability to adapt to a fast-paced and evolving industry.
Job Type: Full-time
Benefits:
- Casual dress
- Dental care
- Disability insurance
- Extended health care
- Life insurance
- On-site parking
- Paid time off
- Vision care
- Work from home
Schedule:
Work Location: Remote
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