Job Description
In order to ensure your application is received by NAIT for thorough review and consideration, please apply directly through our Careers site at www.nait.ca/careers
The Marketing and Communications (Marcomm) Strategist is a key member of a team of professionals who advance NAIT's goals through centralized and coordinated marketing and communications. They play a critical role in driving the institution’s success in several high priority areas of NAIT’s Strategic Plan, providing direct marketing support to the brand, reputation and recruitment/business goals of the institution.
We are looking for our next Marcomm Strategist who will be the trusted partner to our Applied Research department. As the Applied Research team and the impact of their work continues to grow, the need for a highly strategic and multi-discipline strategist is needed. Applied research team also contributes to the growth of a highly skilled workforce, providing students with additional learning opportunities for career-readiness, and providing businesses with the talent that they need.
Reporting to the Senior Manager, Marketing, this position works closely with internal stakeholders (AVPs, executive directors, directors, research chairs, managers, and others) and external contacts (media partners, agencies and other partner/community organizations). The Marcomm Strategist is responsible helping Applied Research leaders develop short- and long-term marcomm plans, and with the execution of these plans via project intake and coordination and management within the Department of Marketing and Communication (M&C) to plan resources effectively across the other teams. They are trained in agile marketing practices and skilled at complex project management.
To succeed in this role, you will work in a creative, collaborative environment to support NAIT’s overall strategy, annual business plans, and revenue generation goals. You will perform in a fast-paced, agile environment to guide projects from planning, brainstorming and concept through to design, implementation and measurement. You will be a key player in executing B2B, B2C and B2i campaigns by leveraging NAIT’s full marketing technology stack. Your experience in both marketing and communications will be invaluable in help NAIT reach goals in terms of brand awareness and revenue generation.
Key Responsibilities:
Strategy Development, Project Planning, and Client Management
- Provides strategic marcomm direction, including identifying opportunities, analyzing challenges and seeking creative solutions. Become a member of the Applied Research’s leadership team and be the SME within M&C.
- Decipher business challenges/opportunities and advising on the marcomm solution/strategy and considering brand and reputation risks in the external environment.
- Work closely with clients to build integrated marketing and lead generation programs to support existing and new opportunities.
Work with research centres to identify opportunities for storytelling and sharing the impact of Applied Research’s work. Audit current marketing and communications strategies and work with clients to identify target audiences, objectives, key messages and use best practices to achieve goals. - Leverage existing data and information on target audiences in order to deliver personalized marketing and brand experiences.
- Operate with a design-thinking mindset, put yourself in the shoes of our customers and end-users in order to engage them seamlessly across all marketing touch points.
- Seek, analyze and apply market research to inform projects and campaigns.
- Identifies opportunities across paid, earned and owned media that support Applied Research's business goals.
- Write strategic marketing and communications plans, identifying trends to ensure competitive positioning.
Manage project and marketing budgets effectively.
Execution and Optimization
- Lead the execution of digital marketing plans, leveraging the power of automation and AI across various platforms for: display and programmatic advertising, search (SEM, SEO), social media marketing, email marketing, and content marketing.
- Coordinate and bring together cross-functional teams as needed. Work closely with web, brand and communications colleagues, to maintain quality control and ensure projects are delivered on time and on budget.
- Collaborate with our external communications team on content creation across various platforms, crafting pitches for earned media, and distributing content across NAIT channels including social media and our online newsroom Techlife Today.
- Write and edit for a variety of mediums including promotional materials, email marketing, digital ads, long and short-form articles, speaking notes, scripts and NAIT web properties.
- Critically analyze and optimize digital marketing campaigns and strategies to ensure budgets are spent to maximize ROI, target audiences are reached, and measurable goals are achieved.
- Leverage data to deliver precision marketing to maximize audience engagement.
- Support event and tradeshows, as needed, by advising client on how to maximize presence and generate leads.
Reporting and Analysis
- Monitor and deliver insights on opportunities that improve our KPIs (downloads, leads, conversions, etc.).
- Leverage various tools (Ex: Google Studio, Google Analytics, and native social media platforms) and applications that allow you to access, prioritize, manipulate, and mine data.
- Shares findings with multiple stakeholders and uses information in making data-driven recommendations.
Skills & Abilities:
- Demonstrated ability to project manage complex initiatives and maintain strong, positive partnerships with internal and external stakeholders.
- Demonstrated ability to work closely with clients and manage multiple projects end-to-end. Coordinate the formation of cross-functional teams and lead them to project completion.
- Strong business acumen and understanding of B2B and B2C marketing best practices.
- Demonstrated ability to write and create content across a variety of mediums including promotional materials, webpages, advertising assets, and email marketing. Create content with an audience-centric mindset and be able to deliver key messages in a clear and concise manner that will resonate with target audiences.
- Demonstrated understanding and experience in storytelling – identifying opportunities, craft pitches and create content in long and short form.
- Must be comfortable with learning complex research topics and terminology with the ability to translate into common language.
- Demonstrated experience setting up paid and automated digital marketing campaigns for brand awareness and customer acquisition with a clear understanding of content marketing and inbound marketing.
- Experience using personalization, behavioral data and customer segmentation for marketing strategies.
- Be a fast learner with great verbal and written communication skills.
- Strong foundational understanding of privacy legislation and cybersecurity.
Qualifications:
- Bachelor’s degree or diploma in business, marketing, communications, public relations or a related field.
- Minimum 5 years of marketing and communications experience is preferred.
- Minimum 5 years of experience with developing and executing strategic marketing and communications plans across a variety of platforms.
- Experience developing and executing multi-touch marketing campaigns with a marketing mix of digital, social, email marketing, out-of-home, print, and audio.
- Experience setting up paid advertising campaigns on platforms such as Google, Facebook, LinkedIn, and Instagram.
- Experience with creating engaging and effective email marketing campaigns.
- Experience or knowledge of SEO best practices.
- Experience working in content management systems. Previous experience with Kentico is preferred but not required.
- Google Ads Certifications is an asset.
- Previous experience working in a STEM or research field is an asset but not required.
- Knowledge of Agile Methodology is an asset.
Remuneration: $3,023.71 -$4,005.89 biweekly, plus a comprehensive benefits package
Please submit a resume and cover letter to be considered for this opportunity.
About NAIT
At NAIT, people matter.
We’re proud to have been named one of Alberta’s Top Employers for 12 consecutive years. Developing an engaging, supportive and rewarding work culture is something we take seriously. We know that people are our biggest asset – they are what makes NAIT a great place to work.
At NAIT, you are part of a community that makes a difference in the lives of students, staff and industry clients and partners. The NAIT culture reflects our shared values of respect, collaboration, celebration, creativity and accountability. We are committed to equity, diversity and inclusion and are a proud partner of the Canadian Centre for Diversity and Inclusion and Pride at Work Canada. NAIT is committed to advancing equity and cultivating inclusion throughout the hiring process. We especially encourage applications from Aboriginal and Indigenous people, Black and racialized people, gender and sexually diverse (2SLGBTQIA+ and women) people, immigrants, and people with disabilities.
What we offer
We’ve created a benefits package that focuses on health and wellness, professional and personal growth, recognition and work-life balance.
NAIT is a flexible workplace and depending on the nature of your role, you may request flexible work arrangements with respect to where and when you work, including being on-campus full-time, working off-site, or a combination of the two.
Employees also have access to excellent vacation time, paid time off between Christmas and New Year's, a strong recognition program, learning opportunities, 2 annual all-staff professional development days and so much more.
Health and safety
You can find the latest information on NAIT’s response to COVID-19 at nait.ca/covid19.
Additional requirements
Applicants with education credentials earned outside of Canada who have not had them previously assessed should have their credentials evaluated by World Education Services or the International Qualifications Assessment Service (IQAS)
www.alberta.ca/iqas-contact.aspx.
Accommodations
NAIT is an inclusive employer and strives to hire a diverse workforce. If you are contacted by us regarding a job opportunity, please don’t hesitate to advise if you require any accommodation during the selection process. Please contact us via email at careers@nait.ca.
We thank you for your application, however, only those selected for an interview will be contacted.
Apply
Go Back