Job Description
The primary role of the Social Media and PR Coordinator is to create content for Positive Living Niagara’s social media platforms to help communicate initiatives and to redesign and improve a fully functional website. Working in collaboration with internal staff, the Social Media Coordinator will conceptualize, strategize and execute across a diverse range of social media campaigns.
Responsibilities:
- Develop a communication strategy from ideation to completion, with a focus on internal process
- Assist with the redevelopment of the agency website
- Create social media graphics and other digital assets using Canva or similar tools
- Provide written messages on substance use, HIV, STBBIs and high-risk behaviours
- Create monthly analytics reports outlining performance
- Create social media content and campaigns that are executed across all social media channels
- Increase PLN’s presence and engagement across all our social media networks
- Collaborate with internal teams to ensure social media campaigns are aligned
- Coordinating media monitoring & environmental scans
- Manage all social media pages (Facebook, Instagram, Twitter)
- Develop content to recruit and engage new volunteers
- Constantly seek ways to innovate and improve processes and content
- Track, measure, and analyze all initiatives to report on social media
- Creating a content calendar to organize planned posts
- Responding to/engaging with all incoming public communications on social media platforms
Qualifications:
A post-secondary degree or certificate in Social Media Marketing, or a related field with a minimum of 1 year experience in social media/marketing. The ideal candidate must have the ability to prioritize and handle multiple projects simultaneously while adhering to timelines and budgets and excellent communication skills to ensure the overall execution of projects.
Required Skills:
These skills will include:
- relevant social media management experience
- A thorough understanding of social media strategy and platforms
- Organization and strong project management skills
- Google Analytics experience
- Microsoft Office (Word, Outlook, Excel, PowerPoint
- Demonstrated organizational and leadership skills
- Written/oral and computer skills
- Public relations and community development skills
- Documenting, reporting and recording skills
- Ability to show initiative and work independently
- French language fluency is an asset
Positive Living Niagara strives to build an inclusive workforce that reflects the rich diversity of the community in which we live. We prioritize equity and inclusion and challenge structural forms of oppression like racism, colonialism, and white supremacy that sustain unjust social and racial hierarchies. The agency is committed to the meaningful involvement of people living with HIV and/or Hepatitis C; persons with living/lived experience who use drugs; members of 2S-LGBTQIA+ communities; individuals from Indigenous, First Nations, Inuit, and Métis communities, Black, Brown, Asian and members of ethnocultural communities, and persons with dis/abilities and strongly encourages the above-mentioned individuals to apply for this position. Each new hire is an opportunity to embrace new perspectives, and the team is excited to expand the agency further.
Forward Resume and Cover Letterto Vanessa Fyfe by July 24th, 2023
Email: vanessa@positivelivingniagara.com
No telephone calls please
We thank all applicants for their interest; however only those candidates selected for interviews will be contacte
Job Type: Fixed term contract
Contract length: 8 months
Salary: $46,977.00-$55,310.00 per year
Schedule:
- Day shift
- Monday to Friday
- Weekends as needed
Ability to commute/relocate:
- St. Catharines, ON L2R 2Z3: reliably commute or plan to relocate before starting work (required)
Education:
Experience:
- Marketing: 1 year (required)
Work Location: In person
Application deadline: 2023-07-23
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