Job Description
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ASSOCIATE MARKETING STRATEGIST
Competition number: J0623-0980
Department: Audience Engagement, Marketing
Status: Full-time, continuing
Hours: Monday to Friday, 9:00 a.m. to 5:00 p.m. (35 hours per week) Occasional evening and weekend work
Salary: $57,400 to $74,200 (full-time position with benefits and pension plan)
Closing date: August 20, 2023
INTRODUCING THE NATIONAL ARTS CENTRE
The National Arts Centre (NAC) is Canada’s bilingual, multi-disciplinary home for the performing arts. The NAC presents, creates, produces, and co-produces performing arts programming in various streams—the NAC Orchestra, Dance, English Theatre, French Theatre, Indigenous Theatre, and Popular Music and Variety—and nurtures the next generation of audiences and artists from across Canada.
Curious to learn more? We invite you to read our strategic plan for 2020-2023 in The Next Act.
Collaboration, innovation and community-led engagement are only some of the many initiatives the NAC will leverage to help shape a more diverse, equitable, and inclusive future for the performing arts in Canada, one that embodies our slogan and loudly proclaims that Canada is our stage.
EQUITY, DIVERSITY AND INCLUSION:
It is the National Arts Centre’s goal to be a more welcoming, inclusive, accessible, and diverse organization for all Canadians. We believe that the basis of this inclusivity requires a socially and culturally diverse workforce and, therefore, we actively seek to recruit candidates who identify as women, Indigenous, Black, Persons of Colour (IBPoC), persons from 2SLGBTQ+ communities and persons with disabilities. We encourage you to self-identify in the recruitment process.
KEY ACTIVITIES:
Reporting to the Marketing Manager, the Associate Marketing Strategist (AMS) is primarily responsible for the tactical execution of marketing plans designed to enhance local and national exposure and maximize revenue of NAC artistic discipline productions, products and initiatives. The AMS also monitors and reports on results as required.
Duties include, but are not limited to:
- Participate in establishing critical milestones of tactics, track/monitor progress and manage workload to ensure timely and successful completion of work;
- Track and monitor revenue and expenditures to ensure adherence to budgetary obligations;
- Proactively populate and share NAC discipline specific content on social media channels;
- Participate in coordinating the development of house programs, proof bi-monthly calendars, and update website content;
- Participate in coordinating photo and video shoots;
- Participate in coordinating the collection and manage the digital storage of audio and visual assets;
- Coordinate the development of the season brochure;
- Assist Marketing Strategists with the development and lead the tactical execution of strategic marketing plans for the single ticket and subscription campaigns;
- Track and report on campaign metrics on a weekly basis;
- Assist with team duties as required.
The Associate Marketing strategist works closely with the Marketing Strategists for the different NAC artistic disciplines and assists with the execution of ‘surround’ including pre/post show activities and media as required.
SKILL REQUIREMENTS:
- Post secondary diploma/degree in communications and/or marketing and a minimum of two (2) years of relevant experience in a marketing or communications role or an equivalent combination of education and experience;
- Fluency in both official languages is required;
- Strong ability to communicate verbally;
- Excellent writing and editing skills in both English and French, including ability to create and edit copy for collateral materials, social media posts and web content;
- Experience managing budgets;
- Experience in marketing campaign strategy development, implementation and analysis;
- Strong project management skills and attention to details;
- Creative and analytical thinking;
- Excellent interpersonal skills;
- Ability to work in a team that thrive in a fast paced, high-volume environment with shifting priorities and multiple stakeholders under tight deadlines;
- Demonstrate initiative and sound judgment;
- Proficiency in using MS Office (Teams), PowerPoint, Excel and social media platforms;
- Familiarity with, and a deep interest in the performing arts would be an asset.
WHO CAN APPLY:
Persons residing in Canada and Canadian citizens residing abroad. Preference will be given to Canadian citizens.
As part of NAC’s interview process, in-person interviews may be required. Please ensure to have the most up-to-date information on your résumé including your current email address.
The National Arts Centre (NAC) is committed to inclusive employee recruitment and selection. The NAC welcomes and encourages applications from people with disabilities. If you require accommodation during the selection process, please inform us as soon as possible and we will make every effort to fulfill your accommodation request.
The successful candidate will be required to provide the original or a certified true copy of their education credentials as appropriate, along with proof of a valid Background Check as a condition of employment.
While we appreciate all applications, only those selected for an interview will be contacted by us.
How to apply:
Please submit your cover letter and résumé online through the “Career Opportunities” section of our website at https://nac-cna.ca/en/careers.
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