Job Description
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Manager, Brand and Planning
The Canadian Association of Petroleum Producers (CAPP) is the voice of Canada's upstream oil and natural gas industry. CAPP's member companies and associate members are a solution-oriented partner to the world's needs for affordable, responsibly produced, safe and secure energy.
CAPP's member companies produce about 80 percent of Canada's oil and natural gas and contribute over $100 billion to Canada's gross domestic product while supporting almost 525,000 jobs across the country. CAPP recognizes the importance of delivering reliable, affordable, responsibly produced energy with exemplary environmental, social and governance standards, including managing the risk of climate change.
CAPP's mission is to advocate for and enable economic competitiveness, with environmentally and socially responsible performance and is dedicated to advancing reconciliation with Indigenous peoples. CAPP is committed to ensuring Canada is positioned to help meet global climate commitments as the supplier of choice in a world that demands a lower carbon energy future. CAPP's work is carried out through a variety of specialized policy and technical groups supported by CAPP staff, CAPP members and subject matter experts.
CAPP is seeking a Manager, Brand and Planning. This is a full-time permanent position located in Calgary, Alberta and reports to the VP, Communications.
Position Summary
The Manager, Brand and Planning is a key member of the communications team and will deliver technical, creative, tactical, and strategic planning, implementation, project management and overall strategic support to the communications team in delivering effective messaging.
Job Requirements
- Develop and execute a strategic plan to elevate the organization's reputation and brand
- Working with the VP, Communications and external partners, assist with a refresh of CAPP's overall brand
- Work collaboratively across the organization to identify and execute on opportunities for CAPP's CEO and leadership team to be speaking about Canada's upstream oil and gas sector
- Creatively leverage CAPP's communications channels to amplify key messages across identified target audiences
- Curate and continuously update CAPP's key messages and digital assets
- Make strategic recommendations on both internal and external content, to respond to reputational challenges and meet public engagement needs
- Pro-actively collaborate with member companies to develop content, messaging and action plans to showcase the benefits of Canadian oil and natural gas
Qualifications and Experience
- A minimum of ten years' work experience in a communications function, either corporately or with an agency. Experience with media relations, or digital and social media marketing is an asset.
- Post-secondary education; preferably a diploma or degree in public relations, communications or related field.
- Strong knowledge of the oil and gas industry and its operations provincially and throughout Canada
- Strong relationship building and facilitative skills; time and project management skills; the ability to multi-task and work in a high pace environment
- Must be eligible to work in Canada legally
Personal Skills and Qualities
- A self-starter who takes initiative with minimal supervision and has excellent interpersonal and collaboration skills
- Strong analytical and strategic technical skills, with the ability to make data-driven decisions
- Excellent verbal and written communication skills
- Demonstrated ability to work independently and as part of a team; excellent organizational skills
- Ability to multitask and manage multiple priorities in a fast-paced environment
- Strong problem-solving and analytical skills
- Personable, confident, and passionate about all aspects of communications
- Innovative and confident team leader with a strong ability to deliver messages and content to pertinent stakeholders
What we offer
- Competitive salary and benefits package
- Generous vacation and earned-day-off policy
- Collaborative and supportive work environment, with a focus on professional development
- Commitment to work-life balance and employee wellness
- Flexible work environment
Please send your cover letter and résumé in confidence by July 21, 2023 referencing ?Manager, Brand and Planning? in the subject line. We thank all those who apply; however, only candidates selected for an interview will be contacted.
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