Job Description
Purpose:
The role of the Content Marketing Specialist is to plan and execute marketing campaigns and tactics to drive qualified traffic to respective properties. Using primarily social media and digital advertising, lead generation can also be supplemented with print and other campaign tactics. Decision making needs to be supported with lead generation business intelligence and supporting analysis. The incumbent will conduct market research, analyze data and provide reporting for operational metrics.
Main Responsibilities:
This role will work closely with the marketing, leasing and operations teams to ensure that leads are qualified and key performance targets are achieved.
- Develop supportive content (written and creative) inline with marketing strategy across digital channels (corporate website, microsites, email, social, Google Business Profile) and traditional channels (signage, communications, collateral, etc.)
- Work with Internet listing services (ILS’) and vendors to optimize content and engagement as well as ensuring all information across owned and 3rd party digital channels are current and correct.
- Have a digital first mindset when developing and executing integrated marketing plans and initiatives to support the various market needs with the primary goal of reducing vacancy rates through lead generation.
- Take initiative in developing, executing and analyzing of performance-based media plans and campaigns that can be used across all channels and assist in achieving sales & operational goals.
- Actively participate in monthly meetings to discuss progress and provide recommendations on property portfolios with regards to market and economic changes and conditions
- Maintain an up-to-date content database and social calendar for both client portfolios and SKPM brand initiatives.
- Brand champion ensuring brand alignment and consistency across all advertising and communications for both client portfolios and corporate presence.
- Work with existing creative templates and development of fresh content as needed to provide engaging advertising and promotional materials used for both lead generation, resident appreciation events and programs as driven by leasing and operations.
- Monitor, organize and distribute all marketing materials as needed (ex. communications, posters, brochures, email templates)
- Upon takeover of a new property, work with Residential Operations Coordinator to ensure that the office is stocked with all required documents (applications, guest cards, floor plans, business cards, stationary etc.)
- Assist with tenant promotional events. (Food drives, coffee mornings, resident appreciation barbeques, cocktail parties etc.)
- Stay up to date with industry trends and best practices
- Participate in the preparation of monthly marketing presentations.
- Participate in the preparation of quarterly marketing reports.
Qualifications:Education & Experience:
- Post-Secondary Degree in Marketing or Business Administration
- 2 to 3 years’ related experience in marketing
- Experience in a real estate office or property management environment preferred
- Working knowledge of Adobe Creative Suite, Canva and Microsoft Office Suites
- Knowledge of GoogleAdWords, SEO and SEM and managing PPC campaigns across different channels an asset
- Experience with API integrations and development considered an asset
- Ability to work independently and as part of a team
Skills and abilities:
- Support our values of Honesty, Integrity, Respect, Trust
- Excellent organization skills and project management
- Creative thinker
- Fast learner and collaborative team member
- Excellent computer skills
- Excellent verbal and written communication skills required
- Ability to handle multiple priorities and tight deadlines
- Superior oral and written communication skills
- Ability to develop and sustain cooperative working relationships at all levels
- Ability to allocate one’s time effectively, work under pressure and manage tight deadlines
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