Job Description
Copywriter
Learn, work, be informed at the SunMETA Group. Be part of a professional, competent, and engaging Team!
SunMETA Group is the parent company for domestic and international initiatives in the education field.
The Opportunity
This position is in the Marketing Department in Calgary, Alberta, and will work with a collegial, fun, and supportive team!
We are looking for an experienced, creative Copywriter to write engaging copy for ads, blogs, emails, websites and publications. We are a leading private college offering diploma programs in the business, health, hospitality, legal and technology fields, providing both on-campus and online learning experiences.
You will enjoy and excel in this position if you are an exceptional copywriter who can assimilate information from your research to create persuasive copy that drives actions; a self-starter who enjoys turning around content quickly from ideation to execution while working on multiple projects.
Key Responsibilities:
- Create compelling, engaging, and brand-consistent content for various channels including blogs, emails, social media posts, newsletters, and other marketing materials.
- Be adept at varying the voice, style, and other characteristics of messaging based on the assignment and target audience.
- Collaborate with other departments to manage College reputation, coordinate promotions, and increase reach.
- Follow briefs and implement creative marketing and communication strategies for target audiences.
- Moderate user-generated content and messages appropriately, based on College and community policies
- Produce well-researched content, including gathering information from a variety of internal and external sources and maintain up-to-date knowledge of communications and college-related industry trends.
- Stay current on the appropriate style guidelines and brand voice for consistent messaging
- Thrive in a fast-paced, collaborative environment with a high-volume workload often requiring short turnaround times
- Work collaboratively on compelling brand stories and creating copy that helps shape a consistent brand experience across all channels
Qualifications and Experience:
- Bachelor’s degree (or equivalent) in Marketing, English, Communications, Journalism or another related field
- Minimum 3 or more years of professional copywriting experience for digital marketing and social media, with solid portfolio work
- Demonstrated expertise in writing/producing compelling and creative copy for digital and traditional marketing channels, campaigns, etc.
- Excellent writing, editing, proofreading and research skills.
- Proficient in Microsoft Office, word processing, and CMS
- Knowledge of online content strategy and creation
- Detail-oriented, with the ability to spot errors.
- Excellent time-management, organizational and communication skills
- A self starter who can work on multiple projects with different objectives simultaneously and meet set deadlines.
- Portfolio of written work required.
Must live in the Calgary or surrounding area. This is a hybrid position.
Pre-employment requirement: Successful applicants will be required to provide proof of qualifications and a portfolio of previous work.
Type: Full-time
No Phone calls please. Only those selected for an interview will be contacted.
Job Type: Full-time
Salary: $46,000.00-$54,000.00 per year
Benefits:
- Dental care
- Disability insurance
- Employee assistance program
- Extended health care
- Life insurance
- On-site gym
- On-site parking
Flexible Language Requirement:
Schedule:
Education:
- Bachelor's Degree (preferred)
Experience:
- Copywriting: 3 years (preferred)
Work Location: In person
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