marketing

Job Description

Who we are

Busbud is the largest online travel agency specializing in intercity bus and coach travel with the broadest global coverage. Travelling is our passion, and we work hard to offer the most comprehensive network of city-to-city trips. We operate in more than 80 countries and 21,000 cities and offer more than 2,300,000 bus routes. Our goal is to provide everyone a more environmentally-friendly, accessible, and interconnected world.

The role

At Busbud, we’re looking for an Email Marketing Manager to oversee all aspects of email marketing campaigns, including market research, content creation, and copy dissemination.

What you can expect from the opportunity

• Produce and execute all email and notification campaigns, including building campaigns from templates, copywriting, asset coordination, QA, and scheduling.
• Support various strategic programs via manual and triggered campaigns across the customer lifecycle, including prospecting, win-back, nurturing, post-purchase, loyalty, retention, surveys, and transactional emails.
• Build effective target audiences and segments for every message to drive engagement and revenue performance against KPI goals.
• Manage and execute email & notification campaigns on the marketing calendar and ensure alignment with business priorities, demand forecasts, and internal stakeholders.
• Devise and execute A/B tests, manage the testing calendar, record results, and advise on improvements to drive performance lift.
• Work with designers and content team to optimize email creative and template structure based on best practices.
• Optimize email and notification frequency between program touchpoints to minimize database churn (including marketing campaigns, triggered emails, promotional emails, and transactional emails) and maximize lead generation
• Provide regular campaign performance reports that track key metrics: opens, clicks, conversions, revenue, revenue lift, unsubscribes, etc.
• Apply email marketing software (e.g., Iterable, Yieldify) and other tools (e.g., Google Analytics) to maximize results

How you can impress us

• 5 years specializing in email marketing - leading and managing campaigns and programs (Email Marketing, Campaign, Automation, E-Commerce - Specialist, Manager or Director)
• Creative thinking and ideation with excellent writing and proofreading skills
• Experience with email automation tools and other platforms (e.g., CRM, analytics)
• Thorough understanding of the customer journey
• Hands-on experience with HTML, CSS, etc.
• Excellent collaboration with the digital marketing specialist, designers, etc.
• Strong project management skills and exceptional attention to detail
• Analytic thinking and reporting skills

What’s in it for you?

• Remote
• Competitive compensation based on experience
• Unlimited paid time off
• Work from anywhere in the world
• Health benefits
• Stock options
• Free bus tickets, discounted train tickets
• Annual sustainability fund & training fund
• Apple equipment
• If you're in Montreal, Busbud has an office in the Mile-end area
• Team events

Busbud is committed to equal employment opportunities for all employees and providing its team members with a work environment free from discrimination and harassment. All employment decisions at Busbud are based on business needs, job requirements and individual qualifications, regardless of race, colour, religion or belief, national, social or ethnic origin, sex, age, physical, mental or sensory disability, HIV status, sexual orientation, gender identity and/or expression, marital, civil union or domestic partnership status, pregnancy, or any other status protected by the laws or regulations in the locations where we operate. Learn more about why we care about diversity.

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