Find More Than 17033+ Job Vacancy

media coordinator

Job Description

Posting TitleADMN O 18R - Coordinator, Travel Media CommunicationsPosition ClassificationAdministrative Officer R18UnionGEUWork OptionsHybridLocationVancouver, BC V6B 0N8 CA (Primary)
Salary Range$62,255.85 - $70,557.73 annuallyClose Date7/31/2023Job TypeRegular Full TimeTemporary End DateMinistry/OrganizationBC Public Service -> Destination BC Corp.Ministry Branch / DivisionTACS / Destination BCJob Summary

Position: Coordinator, Travel Media Communications

Salary: $62,255.85 – $70,557.73

Classification: Administrative Officer (AO 18)

Status: Regular, Full-time

Location: Vancouver, British Columbia

Work Options: Hybrid

Closing Date: July 31, 2023 at 4:00pm

Position #: 00100449

Competition #: DBC 2023-26

***Please DO NOT apply for this position by submitting your profile on this BC Government Hiring Centre website. Applications must be made via the following directions below.***

If you are interested and you meet the selection criteria, please respond to this link with your cover letter and CV prior to 4 PM on July 31, 2023

You must be a Canadian citizen or permanent resident to apply for this full-time opportunity.

The initial salary for this position will start at the beginning of the listed salary range with the opportunity to advance up the pay grid in annual increments. An eligibility list may be established.

Destination BC is recognized globally for our strong, authentic brand, our award-winning creative and leading-edge marketing, and our destination management strategies. We work hard, play to our strengths, support each other unreservedly, and consider it a privilege to share the transformative power of BC’s experiences with the world. We offer the opportunity to love what you do by engaging in exciting and innovative work and immersing yourself in a collaborative work culture that is committed to empowerment and employee learning and development. Our primary workplace model is a combination of in office and work from home based on a split week giving you the best of both worlds.

We are a provincially funded, industry-led Crown corporation that supports a strong and competitive future for BC’s tourism industry through a combination of global marketing, destination development, industry learning, cooperative community-based programs, and visitor servicing. The Corporation strives to grow sustainable social, cultural, environmental, and economic benefits for all British Columbians through the encouragement and promotion of responsible travel. Destination BC receives approximately $52 million each year, out of a Provincial investment of about $140 million in BC’s tourism ecosystem. These investments help to improve the visitor experience, support businesses and communities, and strengthen BC’s worldwide reputation as a destination of choice. For more information about Destination BC’s programs and services, please visit www.DestinationBC.ca.

Destination BC is committed to ensuring diversity, equity, and inclusion within our organization and in all aspects of our work, and welcome applications from all qualified job seekers. If you are an applicant with a disability, we will ensure workplace accommodations are in place to enable you to do your best work.

A safe and respectful workplace for all employees is a leading priority for our organization, and as part of this, we are committed to the health and safety of our employees, industry partners, sub-contractors, and community.

For inquiries regarding accommodation requirements, or to learn more about our commitment to the health and safety of our employees, please contact dbccareers@destinationbc.ca. For more information about Destination BC’s programs and services, please visit www.DestinationBC.ca.

Indigenous Applicant Advisory Service is available to applicants who self-identify as Indigenous (First Nations, status or non-status, Métis, or Inuit) seeking work or already employed in the BC Public Service. For advice and guidance on applying and/or preparing for an interview for this opportunity, we invite applicants to connect with the Indigenous Applicant Advisor, by email: IndigenousApplicants@gov.bc.ca or by phone: 778-698-1336.

PURPOSE OF POSITION

Travel Media is a key tool in raising awareness of British Columbia as a preferred travel destination. Working closely with travel media partners, this program area fosters relationships and provides education on BC’s tourism products to companies and media outlets – who are directly influencing consumers through earned media. This team plays a key role in promoting British Columbia through effective brand positioning and execution, acting as a liaison between the tourism industry, federal and provincial government partners, and regional and community destination marketing organizations (RDMOs/CDMOs).

Travel Media is an ongoing, long-term effort of building relationships, and provides relevant information to assist writers and producers creating their stories, resulting in authentic and positive British Columbia experiences, to share with their audience.

Reporting directly to the Manager, Travel Media, the Coordinator, Travel Media Communications organizes Travel Media initiatives to advance our Super, Natural British Columbia Brand in the United States and Canada.

The Coordinator’s role includes working with tourism industry businesses, regional and city DMOs and overseas teams; responding to media inquiries; developing story ideas, maintaining a contact database, industry education, organizing the logistical details of press visits, attending media shows, hosting media and escorting press trips as necessary.

SPECIFIC ACCOUNTABILITIES

• Manages multiple projects, and meets tight deadlines while working with numerous external and internal business partners;
• Supports the Travel Media Manager and Specialist in the development and execution of North America media relations;
• Communicates frequently and directly with travel media, industry business partners, regional and overseas offices, responds to media inquiries, Visiting Journalist Program requests, research/fact finding services, provides support materials such as photography, film footage, product and experiences, itinerary suggestions, story ideas and customized information packages;
• Develops and deploys monthly media story ideas, working in collaboration with the Travel Media, Content, and IT teams to develop the program;
• Carries out the planning, implementation and delivery of travel media press trips. Responsibilities include creating an invite list, itinerary planning and development, selecting contractors / escorts and liaising with travel media clients, Destination Marketing Organizations (DMOs), Regional partners and suppliers. Occasionally required to lead/escort press trips; and respond to and trouble shoot issues and changes to develop and adapt plans on short notice;
• Develops and maintains North American media database to ensure availability of an updated and comprehensive list of key contacts, who are CASL compliant;
• Provides pre and post-event support to the Manager and Specialist by sending information to media contacts in relation to in-market events and meetings. Occasionally attends these events on DBC’s behalf;
• Maintains current knowledge of BC tourism products and media relation trends;
• Develops and maintains a strong working relationship with colleagues at DBC and external business partners to facilitate collaboration and implementation of best practices across various marketing, content, financial, and administrative activities;
• Develops presentations on behalf of the Manager and delivers media presentations in person and via webinars if needed;
• Acts as an official DBC spokesperson, promoting BC as a preferred travel destination in print and broadcast media interviews.

JOB REQUIREMENTS

• Diploma in Public / Media Relations or Corporate Communications and a minimum 3 years’ experience in a tourism related field; or an equivalent combination of education and experience;
• Minimum of 3 years’ progressive experience in a media relations or communications role;
• Proven experience with budget developing, tracking and reporting and financial processing including contract development;
• Demonstrated excellent verbal and written communication skills, including media backgrounders, story pitches, advisories, news releases and related documents;
• Proficiency with desktop applications such as Word, Excel, PowerPoint, Teams, Zoom, CRM and database systems (e.g., SalesForce); Demonstrated experience in preparing presentations and written reports.
• Experience working within the tourism industry is an asset.

COMPETENCIES:

Problem Solving / Judgement is the ability to analyze problems systematically, organize information, identify key factors, identify underlying causes and generate solutions.

Planning, Organizing and Coordinating involves proactively planning, establishing priorities and allocating resources. It is expressed by developing and implementing increasingly complex plans. It also involves monitoring and adjusting work to accomplish goals and deliver to the organizations mandate.

Flexibility is the ability and willingness to adapt to and work effectively within a variety of diverse situations, and with diverse individuals or groups. Flexibility entails understanding and appreciating different and opposing perspectives on an issue, adapting one’s approach as situations change and accepting changes within one’s own job or organization.

Teamwork and Cooperation is the ability to work co-operatively with diverse teams, work groups and across organization to achieve group and organizational goals. It includes the desire and ability to understand and respond effectively to other people from diverse backgrounds and diverse views.

Results Orientation is a concern for surpassing a standard of excellence. The standard may be one’s own past performance (striving for improvement); an objective measure (achievement orientation); challenging goals that one has set; or even improving or surpassing what has already been done (continuous improvement). Thus, a unique accomplishment also indicates Results Orientation.

Service Orientation implies a desire to identify and serve clients, who may include the public, co-workers, other branches / divisions, other ministries / agencies, other government organizations, It means focusing one’s efforts on discovering and meeting the needs of the customer / client

INDIGENOUS RELATIONS BEHAVIOURAL COMPETENCIES

Empathy is the ability to recognize, understand and directly experience the emotion of another. It involves listening with heart, accepting their message, and staying focused on their experience rather than reacting. It means understanding that the behaviour may be connected to something outside of the immediate situation. (Sympathy is not empathy. Sympathy means feeling pity and sorrow for someone’s misfortune, or the tendency to want to help them with what you see as something negative. This can send a message that you believe that others cannot arrive at their own solutions.)

Open Listening is letting go of conventional means of listening. It means listening to and valuing the telling of stories, and letting pauses in conversation extend into silence rather than jumping in to dispute, agree, question, or move on. It is an awareness of personal bias or judgement and its effect on one’s ability to hear. It is the desire and ability to set aside physical, mental and emotional distractions in order to be fully focused and listening respectfully and openly. It is staying open to the message even when conversations are filled with raw emotions like sadness or anger, and believing that each person’s knowledge and reality is legitimate and valuable. Finally, it requires a willingness to reflect upon a story or message and to derive meaning from it based upon the situation in which it is shared.

ORGANIZATION CHART

Vice-President, Global Marketing

Director, Strategic Marketing Partnerships

Manager, Travel Media and Partnerships

Coordinator, Travel Media Communications

HOW TO APPLY & APPLICATION REQUIREMENTS:

To be considered for this position, your application must clearly demonstrate how you meet the education and experience as outlined in the job requirements section above. Applicants selected to move forward in the hiring process may be assessed on the knowledge, skills, abilities, and competencies as outlined in the above Job Description. A Criminal Record Check (CRC) will be required.

A cover letter is required as part of your application. The content and/or format of your cover letter may be evaluated as part of the assessment process.

A resume is required as part of your application. Ensure your resume includes your educational accomplishments, employment history including start and end dates (month and year) of your employment, and any relevant information that relates to the job to which you are applying.

As part of the application process, you will be prompted to complete an online questionnaire to demonstrate how you meet the job requirements. Responses to this questionnaire will be used to shortlist applicants against the job requirements.

Please allot approximately 30 minutes to complete the application.

Only applications submitted using the online application portal will be accepted.

DO NOT submit your application for this position through the BC Government Hiring Centre website. Applications submitted through the BC Government Hiring Centre will not be considered.

If you are interested and you meet the selection criteria, please respond to this link with your cover letter and CV prior to 4 PM on July 31, 2023

Share This Job