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Mapsted Logo

operations manager

6a57483

Remote

Today

30 - 50 CAD

Mapsted

www.mapsted.com


Job Description

Company:

Welcome to Mapsted (www.mapsted.com)! We are a leading location technology company that provides groundbreaking location-based digital products to help our clients reach and exceed their business goals. Our innovative solutions offer cutting-edge indoor navigation, targeted marketing, and real-time location intelligence without the need for Bluetooth beacons, Wi-Fi connectivity, or additional hardware. With approximately 800,000,000 square feet of physical space enabled across 6 continents, we are transforming the way people navigate the world. Join us at Mapsted and be a part of the future of location technology!

Job Overview:

We are seeking an experienced and detail-oriented Marketing Operations Manager to join our marketing team. As a Marketing Operations Manager, you will be responsible for optimizing marketing processes, driving efficiency, and maximizing conversions through data-driven insights and analytics.

Responsibilities:

1. Marketing Process Optimization:

- Evaluate and optimize marketing processes, workflows, and systems to drive efficiency and maximize conversions.

- Identify areas for improvement, streamline processes, and implement best practices to enhance overall marketing operations.

- Collaborate with cross-functional teams to align processes and maximize operational effectiveness.

2. Marketing Analytics and Insights:

- Implement and manage marketing analytics tools to track, measure, and analyze key performance metrics, such as lead generation, conversions, and customer acquisition costs.

- Generate regular reports and dashboards to provide actionable insights and recommendations to stakeholders.

- Conduct in-depth analysis of marketing campaigns, customer journeys, and funnel conversions to identify opportunities for optimization.

3. Campaign Management and Execution:

- Collaborate with marketing teams to develop campaign strategies, targeting, and messaging.

- Oversee end-to-end campaign execution, including setup, segmentation, scheduling, and tracking.

- Monitor campaign performance, analyze data, and provide recommendations to optimize conversions and improve ROI.

4. Data Management and Reporting:

- Ensure accuracy and integrity of marketing data by managing and maintaining marketing databases.

- Develop data-driven approaches to measure marketing performance and generate insightful reports.

- Collaborate with stakeholders to create custom reports and visualizations to track KPIs and communicate results effectively.

5. Conversion Rate Optimization:

- Identify opportunities for improving conversion rates across marketing channels and campaigns.

- Conduct A/B testing, landing page optimization, and other conversion optimization techniques.

- Utilize data-driven insights to refine messaging, calls-to-action, and user experience to maximize conversions.

6. Budget Management and ROI Analysis:

- Collaborate with finance and marketing leadership to develop and manage marketing budgets.

- Monitor marketing expenses, track ROI, and provide regular financial reports and analysis.

- Evaluate the effectiveness of marketing investments and recommend adjustments to optimize ROI.

7. Team Collaboration and Training:

- Foster collaboration and communication between marketing teams to enhance data-driven decision-making and maximize conversions.

- Provide training and guidance on marketing analytics tools, methodologies, and best practices.

- Promote a culture of continuous learning, growth, and innovation within the marketing operations function.

Qualifications:

- Bachelor's degree in marketing, business administration, or a related field. A master's degree is a plus.

- 5y+ of proven experience as a Marketing Operations Manager or similar role, with a strong focus on analytics and conversions.

- Proficiency in marketing analytics tools and platforms, such as Google Analytics, CRM systems, and marketing automation platforms.

- Demonstrated expertise in marketing process optimization and data-driven decision-making.

- Strong analytical skills with the ability to interpret data, generate insights, and drive conversion optimization.

- Excellent project management skills with the ability to prioritize tasks, manage timelines, and deliver results in a fast-paced environment.

- Excellent communication, collaboration, and leadership skills.

- Strategic thinker with the ability to align marketing operations with broader business goals.

- Familiarity with marketing budget management and ROI analysis.

- Experience with A/B testing, landing page optimization, and conversion rate optimization techniques.

Job Type: Full-time

Benefits:

Schedule:

Work Location: Remote


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