Job Description
Job Description:
The Brand Manager role is responsible for developing and capitalizing on opportunities that lead to the achievement of long-term profitable growth for assigned brands and/or portfolio that include Mars bar, Snickers, Twix, Bounty & 3 Musketeers. This is accomplished through consumer and market data analysis that supports the development, recommendation, and planning for implementation of strategies and programs to support business objectives across the portfolio.
This includes:
- Brand Management (business leadership, marketing plan creation and leadership)
- Financial Management (P&L management, budget tracking)
- New Product launches (product and packaging, developed locally or global adaptation)
- Consumer, Category and Customer Insights (business analysis, data to insights)
- Business Planning (annual planning, monthly business analysis and planning)
- Retail Strategy
- University Degree, preferably in Business/Marketing/Brand Management
- Solid experience in brand marketing in international FMCG companies (minimum 2 years)
- Good analytical, presentation and communication skills
- Ability to manage several different and complex projects at the same time
- Previous experience leading a project from start to finish
- Successful engagement of cross-functional teams
- Previous experience managing a portfolio or brand(s)
- Responsible for the development and deployment of brand strategies that accelerate growth of the portfolio to deliver on short and long-term corporate goals.
- Responsible for the co-ordination and development of marketing plans. This requires analysis of general market, consumer research, competitive trends and development of objectives and strategies for all key functional areas of the business (product, pricing, availability, media, comms, and tactical promotions).
- Responsible for managing brand P&Ls to deliver topline and profit targets, focusing on quality growth with a category growth mindset
- Lead the development and execution of strategies related to new product launches within the portfolio. This includes identifying and/or validating winning propositions, and the development of executional and launch strategies within the Canadian Market
- Lead the development and execution of strategies related to new product launches within the portfolio. This includes identifying and/or validating winning propositions, and the development of executional and launch strategies within the Canadian Market
- other duties as assigned
What can you expect from Mars?
- Work with over 130,000 diverse and talented Associates, all guided by the Five Principles.
- Join a purpose driven company, where we’re striving to build the world we want tomorrow, today.
- Best-in-class learning and development support from day one, including access to our in-house Mars University.
- An industry competitive salary and benefits package, including company bonus.
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Mars is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. If you need assistance or an accommodation during the application process because of a disability, it is available upon request. The company is pleased to provide such assistance, and no applicant will be penalized as a result of such a request.
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