Job Description
Bringing True Hospitality to the World.
We want to welcome you to a world of bringing True Hospitality to everyone. When you join us at IHG®, you become part of our global family. A welcoming culture of warmth, honesty, and a passion for providing True Hospitality.
We pride ourselves on letting your personality and passions shine, recognizing your individual contribution, and supporting your ambition to learn and create your own career path. In making a difference to our guests and owners, colleagues, and communities, every day is a chance to create great and unique experiences in your way.
With over 370,000 colleagues in nearly 100 countries sharing our values, there are countless opportunities at your fingertips.
We’re growing; grow with us.
Description:
- Serve as the primary point of contact for on-property Directors of Sales & Marketing, Digital Marketing teams with Global Marketing Shared Services and Field Marketing, Commercial, Sales, Revenue Management, Operations, agencies, and other market-specific teams.
- Consult and design customized annual strategic and tactical marketing plans for each property focused on driving incremental, profitable revenue and meet the business targets of the individual properties.
- Develop hotel-level performance insights and lead regular meetings with the on-property marketing team to report on results.
- Coordinate strategic and tactical information between outside vendors and internal team members to establish a pace of accomplishment; cultivate vendors’ understanding of relevant brands and specific hotel properties; develop an understanding of their business requirements and articulate their needs to internal team members to enhance processes.
- Plan and manage hotel marketing budget and preferred agencies, focusing on budget, ROI, and performance metrics through various digital marketing activities.
- Identify opportunities for hotel and market-level partnerships, campaigns, and promotions.
- Document all interactions with hotels, i.e., planning meetings, presentations, and review of results.
- Educate DOSMs, GMs, and owners on marketing and digital topics and trends,
- Educate hotel and regional leadership about strategy, best practices, and policies/procedures to validate adherence to and adoption of marketing activities.
Educational Attainment:
- Bachelor’s or Master’s degree, preferably in Marketing, Advertising, Communications, Business or Commerce or related disciplines.
Additional studies and courses desirable i.e. Revenue Management, Hospitality, Distribution, Marketing, etc.
Critical Expertise & Experience:
- 7+ years in relevant experience in digital marketing, including campaign management, channel management, paid media, SEO, social media, PR, etc.
- Travel and/or Hotel Industry experience preferred.
- Strong analytical and business acumen.
Technical Skills & Knowledge:
- Understanding of the hotel Industry, particularly in digital marketing.
- Knowledge across a wide area of digital marketing disciplines.
- Superior oral and written communications skills, including presentation skills, public speaking ability, and group decision facilitation, including writing effective marketing copy, proofreading, and following style guidelines.
- Ability to influence internal customers and business leaders and effectively establish strong working relationships that produce solid results,
- Excellent organizational and project management skills; ability to effectively and competently handle multiple projects simultaneously in a fast-paced environment; the flexibility to quickly adapt to changes in work objectives and available technologies; ability to drive insights from data analytics.
We’ll reward all your hard work with a great salary and benefits – including great room discounts and superb training.
Join us, and you’ll become part of the global IHG family – and like all families, all our team members share some winning characteristics. As a team, we work better together – we trust and support each other, we do the right thing, and we welcome different perspectives. You need to show us you care, that you notice the little things that make a difference to guests, and always look for ways to improve - click here to find out more about us.
At IHG Hotels & Resorts, we are proud to be an equal-opportunity employer. IHG Hotels & Resorts provides equal employment opportunities to applicants and employees without regard to an individual’s race, color, ethnicity, national origin, religion, sex, sexual orientation, gender identity or expression, age, disability, marital or familial status, veteran status or any other characteristic protected by law.
IHG is committed to promoting a culture of inclusion where everyone feels safe, respected, and valued. We seek talent from all backgrounds to join our teams and encourage our colleagues to bring their authentic and best selves to work.
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