Job Description
Job Vacancy: Digital Fundraising & Marketing Specialist (6 month contract)
Location: Anywhere in Canada
Reports to: Senior Digital Fundraising & Marketing Manager
Details: Full-time, 6 month contract, Unionised (Four day work week, Monday to Thursday, 28 hours/week)
Salary: $53,399 CAD per year (this amount will be prorated for partial years of service)
Closing date for applicants: 13 August, 2023
About the role:
Do you want to use your marketing skills to support Greenpeace’s mission for a green and peaceful future? Greenpeace Canada is looking for an experienced, ambitious, and creative marketing professional to join our team and contribute to our fast-growing digital fundraising program.
The ideal candidate will have a background in digital marketing or campaigning, with a strong focus on online advertising and communications.
Supporters are at the heart of Greenpeace and how we fund our important work. The Digital Fundraising & Marketing Specialist will be based within the Fundraising Team to support Greenpeace’s digital marketing efforts to recruit new supporters and donors.
Working closely with the digital and campaign teams, you will develop, plan and manage compelling fundraising and advocacy campaigns to support Greenpeace’s fundraising and mobilisation objectives.
You’ll also work collaboratively with external agencies and freelancers to produce compelling campaign creative and monitor campaign performance.
You will be joining a supportive, collaborative, and high-performing team, contributing to ambitious campaigns for climate action and nature protection. We can’t wait for you to join us!
MAJOR RESPONSIBILITIES:
- Identify campaign opportunities and develop new petitions in partnership with the digital and campaigns teams.
- Liaise with digital marketing agency to monitor online advertising campaign performance and develop new campaign plans.
- Provide direction, feedback and guidance for content creators to produce online advertising videos and graphics that align with campaign messaging and objectives.
- Spearhead, develop, and deliver engaging and effective digital fundraising campaigns that meet the goals of GPC’s organisational plan and digital fundraising strategy.
- With the involvement of the data team and consultants, conduct regular testing and optimization, and monitor and analyse results.
- Monitor progress towards lead generation and fundraising goals; analyse data to develop insights and make recommendations on areas for optimization.
- Develop and execute strategies to test new marketing channels to diversify acquisition sources and reach new audiences.
- Collaborate with Digital, Fundraising, Media and Campaign teams to maintain a consistent brand voice and message across all paid programs.
- Write and review persuasive copy for online advertising and email marketing campaigns to support Greenpeace’s lead generation and fundraising goals.
- Support with set-up and testing of email marketing campaigns on our email marketing software, Hubspot, as needed.
- Occasionally edit videos and graphics for social media, email, and web as needed.
- Other duties as assigned.
Required skills and experience:
- In-depth knowledge of paid marketing channels and technologies, including paid search, retargeting, social network advertising and more.
- 3-5 years work or voluntary experience in digital marketing or similar/related field.
- Familiarity with web analytics tools such as Google Tag Manager, Google Optimize, Google Analytics, Google Looker.
- Ability to work with tools like Canva, Photoshop, and Lumen5 to produce GIFs, graphics, and short videos for social media, email, and web.
- Comfort and familiarity with CRM and email marketing software such as Hubspot.
- Ability to work in a fast-paced and dynamic online environment, manage multiple projects and competing priorities, while keeping others on track to meet deadlines.
- Ability to use data and insight to inform future decisions, ability to work with Excel and Google spreadsheets to make calculations.
- You should be an excellent communicator, a great team player, and have a commitment to fostering a culture of excellence and innovation by actively sharing knowledge and striving for continuous improvement.
- Some knowledge and experience with campaigning in a digital context, general knowledge of environmental and social justice issues, and knowledge of the overall goals and intent of Greenpeace are required.
- Verbal and written English proficiency is required; French language proficiency is a strong asset.
- Knowledge of First Nations, Inuit and Métis languages are highly desirable.
- Knowledge of other languages that reflect the diversity of Canada’s many communities are also highly desirable
Candidates should understand and support the Greenpeace campaign tactics, including the use of peaceful civil disobedience.
Additional qualifications that are beneficial for this position but not essential include, but are not limited to:
- SEO skills and experience.
- French language proficiency or fluency.
Benefits
Our generous benefits package includes 16 vacation days/4 weeks equivalent (prorated according to months of service per year); dental and extended medical insurance from day one; and a 4 day (28 hour) work week.
This position can be filled from anywhere in Canada with fast and reliable internet access. Greenpeace has offices in Montreal, Toronto and Vancouver.
About Greenpeace Canada:
Greenpeace Canada is an independently funded, non-profit organization that works towards a greener, more peaceful world, and to confront the systems that threaten people and the planet. We challenge government and industry to halt harmful practices by negotiating solutions, conducting scientific research, introducing clean alternatives, carrying out peaceful acts of civil disobedience and engaging the public. To maintain independence Greenpeace does not accept donations from corporations or governments. Greenpeace relies on individual donors and creative partnerships to fund our environmental justice campaigns.
As an organization, Greenpeace Canada recognizes and supports Indigenous sovereignty and the Land Back movement. We support the United Nations Declaration on the Rights of Indigenous Peoples (UNDRIP) and are committed to collaboration and consultation with Indigenous Peoples to ensure our campaigns and positions respect Indigenous rights and liberation.
Greenpeace Canada is committed to a workplace that is enriched by the people, needs and desires of Canada’s diverse communities. We seek candidates with a variety of perspectives and lived experiences to effect change and will prioritize applicants from racialized and other equity-seeking groups.
Greenpeace Canada fully recognizes lived experiences, unpaid credentials, as well as education and work experiences from outside of Canada. If you are interested in this role, but feel you do not have all of the requirements listed for this position, we highly encourage you to apply!
Greenpeace Canada has adopted a COVID-19 vaccination policy to safeguard the health of our employees, supporters, and the community at large. Prior to commencing any employment with Greenpeace Canada you must be fully vaccinated for COVID-19 and provide proof of a Health Canada approved COVID-19 vaccination. Current and future employees in need of an exemption from this policy for medical reasons, sincerely held religious beliefs, or other grounds to the extent they are protected by applicable human rights legislation may request exemption. Accommodations will be granted where they do not cause Greenpeace Canada undue hardship or pose a direct threat to the health and safety of others.
Application Process
Please use the link below to apply for this position. Tell us about yourself and why you are a perfect fit for this role by attaching your CV and cover letter.
Your cover letter should include:
- Why you want to work for Greenpeace and are inspired to contribute to our mission
- Why you would be a good fit for the role, including a short summary of your background and relevant skills
- 2-3 examples of how you’ve offered value or made a positive impact in a previous fundraising or marketing role
Your CV should include:
- Your contact information (name, phone, email, address)
- Your education history and qualifications
- Your relevant work and volunteer experience
- Your relevant skills and training certificates
- Your languages and proficiency level
We look forward to hearing from you!
APPLY NOW.
If you require assistance or accommodations for illness or disability when applying to this opportunity, please email crecruit@greenpeace.org for support. We thank all applicants, but only those invited for interviews will be contacted.
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