Job Description
About the Position:
The Marketing Coordinator is responsible for providing marketing & administrative support to help deliver on the corporate brand and marketing strategies for Hazelview Properties and sub-brands where applicable. The Marketing Coordinator will assist with a diverse portfolio of activities including content development, management of corporate marketing materials initiatives and tools, internal and external communications, award submissions and special projects.
Key Responsibilities:
- Help with coordinating marketing communications which effectively represent our brand, products and services to our residents, markets, or other external groups.
- Provide copywriting and graphic design in execution of advertising and marketing collateral ensuring brand consistency and effectiveness.
- Support in rollout of key content and communication across all touchpoints including social media, intranet, and internal communications.
- Assist in the execution of the social media strategy including amending and maintaining social media marketing campaigns and content calendars.
- Create, write, edit, and share social content that builds meaningful impact and adds value across our portfolio of accounts including LinkedIn, Instagram, Facebook, YouTube, and TikTok. This includes writing compelling captions and creating on-brand graphics, video and reels using design platforms (Canva, InDesign, etc.).
- Develop powerful consumer insights through research and data analytics to help drive social media growth and measure impact/performance of programs and campaigns.
- Assist with administrative duties such as organizational efforts on behalf of the team, creation of PO’s (Purchase Orders), translation of marketing collateral and the request for quotation.
- Research, coordinate and gather information necessary to develop presentations, email newsletters and other content as required for new development and Social Impact programs and initiatives.
- Project management – work with project stakeholders to schedule, track, update and report on project logistics and coordination for Google Review Strategy and other Marketing initiatives.
- Assist in the measurement, collection, analysis, and reporting of internet data for the purposes of understanding and optimizing web usage, to measure and assess the effectiveness of online campaigns.
- Prepare and remit expenses in an accurate and timely manner (e.g. marketing expenses, purchase orders, budget workflow, etc.)
- Prepare, review, and/or edit applicable documents (e.g. Request for Proposal, Brochures, PPT presentations) & proofread applicable documents as required
- Manage marketing dashboards, which visualizes fundamental performance indicators.
- Maintain content bank and database of vendors in a systematic manner
- Liaise with external developers and vendors as appropriate.
Job Requirements:
Education & Experience:
- Post-secondary education in Marketing, Administration, Graphic Design or related field
- Advanced proficiency with all applicable software packages including but not limited to MS Windows; MS Office, including MS Word, Excel, Outlook, and PowerPoint; and Adobe Creative Suite, including InDesign and Canva
- Website Content Management
- Excellent writing, editing and research skills, with superior knowledge of grammar, spelling, punctuation, and style
- Knowledge of the real estate industry and multi-residential, an asset
- Bilingual (French) is an asset
Qualifications:
- A passion for marketing and storytelling
- The position will suit a detail-oriented self-starter who can work well within a local and national team, and excel in a fast-paced, corporate environment, while still effectively managing multiple priorities to deadline
- Ability to think creatively, to offer new ideas and to challenge status quo
- Excellent organizational skills, attention to detail, and the ability to work in a deadline-intensive environment.
- Effective communicator, able to synthesize data and information so it tells a compelling story that resonates with target audiences.
- Takes direction easily and works well with minimum supervision
- Team player: excellent consensus building skills with high degree of motivation and desire to collaborate with others to build and maintain relationships
- Actively championing diversity and inclusion
- Demonstrates a high degree of integrity, diplomacy, discretion and confidentiality.
About the Company:
At Hazelview Properties we believe that apartments
are more than bricks and mortar - they are an experience.
Started in 1999 with one small building in Oakville Ontario, we now manage a portfolio of over 200 multi-family residential buildings throughout Alberta, Saskatchewan, Manitoba, Ontario, Quebec and Nova Scotia.
Hazelview Properties takes pride in ownership and an active hands-on approach to how we manage our communities. We are committed to fostering the long-term growth of our employees, communities and the investments we make for our clients. It’s one of the things we’ve always believed in, creating value for people and places.
We are committed to a diverse and sustainable future.
Vision: “We create value for people and places”.
Our Core Values:
- Trust
- Ambition
- Collaboration
- Ownership Mindset
- Having Fun
Hazelview Properties Inc. is an inclusive and equal opportunity employer. If you require an accommodation to participate in the recruitment process, please let us know. We will accommodate your needs as required under applicable legislation. Information related to accommodation requirements will be addressed confidentially.
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