Job Description
We are seeking a Specialist, Content Marketing to join any of our offices.
Reporting to the Manager, Content Marketing, with a dotted line reporting relationship to the Manager, Digital Marketing and Analytics, the Specialist, Content Marketing will play a primary role in driving the firm’s social media activities.
This position is responsible for showcasing the firm’s expertise and culture through the development of compelling, engaging copy and visuals to promote the firm's thought leadership, news and other relevant content. The Specialist, Content Marketing will also brainstorm new ways to grow the firm’s thought leadership through the identification of key trending and relevant topics on social media, build a community to engage audiences, recommend opportunities to repurpose content and incorporate social listening to assist with reputation management and competitive analysis.
This position will also assist the Manager, Content Marketing and Manager, Digital Marketing & Analytics to ensure quality, performance, and optimization of content on our social platforms, with the goal of improving engagement and ensuring alignment with Miller Thomson’s communications strategy and goals.
Key Responsibilities:
Copywriting for social media, web and other digital channels
Primary resource for managing the firm's day-to-day social media content;
Responsible for developing compelling copy and visuals that highlight the firm’s expertise, following digital best practices.
Content analysis
- Identifying opportunities to repurpose firm published thought leadership content (including articles, blogs, webinars, etc.) for digital platforms.
Digital asset development
- Creating digital assets for the firm’s social media and other online channels that align with established brand messaging and visual identity.
Social listening
Tracking, listening and recommending responses to what is being said on social media channels as it pertains to Miller Thomson and its competitors;
Monitoring external channels for trending topics; brainstorming ideas to generate engaging thought leadership content in order to grow the firm's digital brand.
Implementing content marketing best practices
- Under the guidance of Manager, Content Marketing and Manager, Digital Marketing & Analytics, applying best practices for the firm to amplify content reach and performance on social media and email platforms by monitoring and testing audiences, time of day, calls-to-action, etc.
What you'll bring:
University degree required, with a major in marketing or communications preferred;
3-5 years of copywriting experience, including social media, web content and email communications;
At least 2-3 years of work-related experience in a marketing & communications environment, preferably within a professional services environment;
B2B experience preferred but not required;
Demonstrated experience with and writing for social media outlets, including Twitter, LinkedIn, Facebook and YouTube; examples of quantifiable success with past social media initiatives;
Highly organized self-starter with strong communication skills and an eye for copy and imagery;
Superior editing and writing ability;
Strong time management skills, with the ability to manage multiple projects and deadlines;
A polished and professional individual who is comfortable with working with colleagues from multiple departments and all levels of seniority;
Proficiency in French is an asset but not required.
What we offer:
We believe in the importance of a Total Compensation package, ensuring our mix of salary, benefits, and perks are competitive within the market as well as a work-life balance. We offer:
- A comprehensive Benefits package that includes Health, Dental and Vision Care, Employee Assistance Program, Life Insurance, Short Term and Long Term Disability Insurance, 3+ Weeks’ Vacation and 10 Personal Days;
- A Diverse and Inclusive Workplace;
- A Firm matching Group Retirement Savings plan and TFSA;
- Childcare, eldercare and family resources to support you and your family;
- A wellness reimbursement program to foster employee well-being as well as a perks program through Perkopolis;
- Professional development opportunities through MT Learn;
- Flexible working options;
- Special appreciation events/celebrations;
- Charitable savings programs.
Who we are:
Miller Thomson LLP is one of Canada’s fastest-growing national business law firms, with ten offices across the country. Our consistent ability to provide practical, creative and cost-effective advice, combined with an unyielding service commitment to our clients and a strong dedication to our lawyers, staff and the communities in which we practice, gives us a unique position in the Canadian legal industry.
Miller Thomson LLP is an equal-opportunity employer and is committed to equity, diversity, inclusion, and accessibility.
While we thank all applicants for their interest, due to the high volume of applications we receive, we are unable to respond to queries individually, and only those selected for an interview will be contacted. No phone calls or agencies, please.
Miller Thomson will provide accommodation on request throughout the recruitment, selection and assessment process for applicants with disabilities. If you require accommodation, please inform our Talent department of the nature of the accommodation that you may require, to ensure your equal participation.
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