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director marketing

Job Description

Calling all innovators – find your future at Fiserv.

We’re Fiserv, a global leader in Fintech and payments, and we move money and information in a way that moves the world. We connect financial institutions, corporations, merchants, and consumers to one another millions of times a day – quickly, reliably, and securely. Any time you swipe your credit card, pay through a mobile app, or withdraw money from the bank, we’re involved. If you want to make an impact on a global scale, come make a difference at Fiserv.

Job Title

What does a Marketing Director do?

As the Director of Demand Generation, you will develop and execute comprehensive demand generation strategies to drive customer acquisition, revenue growth, and market expansion. Your expertise in marketing, data analysis, and customer acquisition will be instrumental in achieving our business objectives and establishing our brand as a leader in the fintech industry.

What you will do:

• Develop and Execute Demand Generation Strategy:

• Lead and Manage Demand Generation Programs:

• Utilize marketing automation platforms, CRM systems, and other relevant marketing technologies to streamline demand generation processes and enhance lead management and nurturing.
• Build and manage a high-performing demand generation team, providing mentorship, guidance, and professional development opportunities.
• Define key performance indicators (KPIs) and develop regular reports and dashboards to measure the effectiveness and ROI of demand generation activities.
• Analyze market trends, customer insights, and competitive landscape to identify opportunities for optimization and growth.

What you need to have:

• Bachelor's degree in marketing, business, or a related field; advanced degree preferred.
• 5 years in demand generation, marketing, or a similar role within the fintech industry.
• Experience with marketing automation platforms, CRM systems, and digital marketing tools.
• Experience with data analysis, deriving insights and making data-driven decisions.
• Experience with people management
• Strong project management experience

What would be great to have:

• Marketo experience
• Advanced degree

Thank you for considering employment with Fiserv. Please:

• Apply using your legal name
• Complete the step-by-step profile and attach your resume (either is acceptable, both are preferable).

What you should know about us:

Fiserv is a global fintech leader with 40,000-plus (and growing) associates proudly serving clients in more than 100 countries. As a FORTUNE™ 500 company, one of Fast Company’s Most Innovative Companies, and a top scorer on Bloomberg’s Gender-Equality Index, we are committed to excellence and purposeful innovation.

Our commitment to Diversity and Inclusion:

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

Warning about fake job posts:

Please be aware of fraudulent job postings that are not affiliated with Fiserv. Fraudulent job postings may be used by cyber criminals to target your personally identifiable information and/or to steal money or financial information.

Any communications from a Fiserv representative will come from a legitimate business email address. We will not hire through text message, social media, or email alone, and any interviews will be conducted in person or through a secure video call. We won’t ask you for sensitive information nor will we ask you to pay anything during the hiring process. We also won’t send you a check to cash on Fiserv’s behalf.

If you see suspicious activity or believe that you have been the victim of a job posting scam, you should report it to your local law enforcement.

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