Job Description
Job Description
Today HP is a $50+ billion fortune 50 company with just under 50,000 employees worldwide across 190 countries. HP is about innovation, it’s who we are and what we have been doing since 1939, we keep reinventing ourselves. Together we challenge convention, pushing each other to surprise the world.
We’re looking for an experienced marketing manager who has led cross functional teams to develop and execute end-to-end marketing strategies that drive business results. You’ll be leading consumer print marketing campaigns and initiatives to drive consideration and lower funnel conversion for our entire consumer print portfolio. The ideal candidate will be an innovator and leader in product marketing, with a deep understanding of the customer journey. Acts as an specialist providing direction and guidance to process improvements and establishing policies. Frequently represents the organization to external agencies and vendors. Exercises significant independent judgment within broadly defined policies and practices to determine best method for accomplishing work and achieving objectives.
Responsibilities:
- Lead country marketing strategies for Print in HW printers, services and supplies; managing end to end customer journey.
- Collaborate with sales leaders and category team to understand the business needs and strategically working with their teams to support business objectives.
- Use market and customer research, perform industry/segment analysis to support strategic planning.
- Execute multi channel marketing strategies and tactics for driving consumer engagement with a goal of driving consideration and lower funnel conversion.
- Design insights led customer experiences and touchpoint plans that leverages paid, earn and owned media channels to maximize business and marketing goals.
- Defines marketing metrics/goals/benchmarks, and tracks/reports progress against them.
- Collaborate with cross functional teams including Media, PR, Retail Marketing, Search and WW teams to execute programs and campaigns.
- Managing marketing budgets and end to end marketing spends as per the plans.
- Ensure that the organization’s brand and identity is adhered to in campaigns and in all communication channels.
Education and Experience Required:
- BA or BS in Marketing or related field; MBA preferred.
- 5+ years marketing experience.
Knowledge & Skills:
- Knowledge of marketing principles, practices and digital marketing stack/tools.
- Digital marketing platforms (media, social, e-commerce) and customer journeys.
- Proven track record in creating, executing, and measuring successful campaigns.
- Strong analytical, interpersonal, and communication (written and verbal) skills.
- Strong matrix management skills, team leadership skills, and ability to facilitate change and engage others in execution of strategic goals.
- Strong business acumen, with the ability to understand how various parts of the business interconnect, to make smart business decisions, achieve business goals and objectives.
- Excellent project management skills to manage multiple initiatives, channels and stakeholders simultaneously.
- Self-Motivated and ability to work in a fast-paced global organization environment.
HP’s commitment to diversity, equity and inclusion – it’s just who we are. From the boardroom to factory floor, we create a culture where everyone is respected and where people can be themselves, while being a part of something bigger than themselves. We celebrate the notion that you can belong at HP and bring your authentic self to work each and every day. When you do that, you’re more innovative and that helps grow our bottom line. Come to HP and thrive!
HP Canada is an equal opportunity employer. We welcome the many dimensions of diversity. Upon request by qualified candidates, accommodation of special needs may be considered during all stages of the selection process within the framework of the HP Accommodation Policy. If you need assistance in filling out the employment application or require a reasonable accommodation while seeking employment, please e-mail hrgsglobalstaffing@hp.com. Note: This option is reserved for applicants needing a reasonable accommodation related to a disability.
In order to satisfy our contractual obligations with clients, the successful candidate will be required to pass a basic, standard Criminal Records check. You will also be required to sign off on HP's Confidentiality, Non-Solicitation and Conflict of Interest Agreement.
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About HP
You’re out to reimagine and reinvent what’s possible—in your career as well as the world around you.So are we. We love taking on tough challenges, disrupting the status quo, and creating what’s next. We’re in search of talented people who are inspired by big challenges, driven to learn and grow, and dedicated to making a meaningful difference.
HP is a technology company that operates in more than 170 countries around the world united in creating technology that makes life better for everyone, everywhere.
Our history: HP’s commitment to diversity, equity and inclusion – it's just who we are.From the boardroom to factory floor, we create a culture where everyone is respected and where people can be themselves, while being a part of something bigger than themselves. We celebrate the notion that you can belong at HP and bring your authentic self to work each and every day. When you do that, you’re more innovative and that helps grow our bottom line. Come to HP and thrive!
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