Job Description
We're now at the boldest phase of our Next Horizon journey
At Gore Mutual, we've completely transformed our business in under three years. By investing in top talent and leading technology, we've redefined what it means to be a modern mutual that does good.
Our path forward brings a sharper focus on our business' performance that's powered by innovation and an agile, high-performing culture – we're built for success.
We're well on our way to becoming a purpose-driven, digitally led national insurer. Come join us.
The Communications Manager's purpose is to act as a trusted advisor to the business, providing long-term and project-related internal and external communications strategies. Through this support function, this individual will have the opportunity to help the business plan and executive on communications to support their business objectives, while improving both employee and broker engagement.
This position will be a relationship builder responsible for partnering externally with media outlets, vendors, and industry partners as well as internally with executives, leadership and our general employee population to balance short-term tactical needs with long-term sustainable growth for the business.
What will you do?
Act as a trusted advisor to designated business areas
- Meet with leaders to understand business objectives, key initiatives and measures of success in order to develop a yearly communication plan
- Provide executive communications support for designated C-suite execs and VPs as required
Develop strategic communications plans for designated business areas
- Meet with leaders and subject matter experts, analyze internal and external data, research industry best practices and understand industry-related factors to develop comprehensive, integrated and strategic communications plans for each initiative
- Work with partners in Marketing and other departments to gain consensus on the plan and alignment on roles and responsibilities
- Socialize the plan and ensure necessary approvals of the plan are obtained prior to commencing execution
Execute deliverables of communications plan
- Write and/or manage the production of compelling, targeted, and concise materials, including, but not limited to: emails, articles, speeches, presentations and webinars, videos, social media posts, press releases, etc.
- Ensure the necessary subject matter experts, leaders, and stakeholders are consulted to provide accurate content, while keeping the appropriate language for the audience in mind
- Ensure the selected mediums and tactics are appropriate for the target audiences and business objectives
Measurement of the communications plan
- Set SMART objectives that relate to the plan—both from a business, as well as communications, perspective
- Allow for both outcomes and outputs to ensure meaningful measurement of the initiative
- Ensure technology or tracking is in place prior to the commencement of the plan so that appropriate metrics can be gathered
- Create reports following the end of the plan with the results of the measurement
Manage communications plan
- Act as the project manager for the communications plan, keeping it up to date with status, following up with those who have accountabilities in the plan and managing approvals
- Holding post-mortem meetings following the end of an initiative and documenting successes and lessons learned
What will you need to succeed in this role?
- Minimum 3 years of experience with leading strategic communications plans, ideally in the financial services or other B2B organization
- Minimum 7 years of experience with internal/external communications
- Proven experience executing change management communications
- Experience with strategic communications planning (IABC model or equivalent), including detailed work-back plans
- Experience with writing for various mediums (intranets, newsletters, press releases, trade publications, web, blogs)
- Experience with developing and writing speeches, FAQs for various audiences as well as presentations/speaking notes and other support materials
- Experience with developing video concepts, storyboarding, script writing, providing suggestions for edits
- Experience with working with graphic designers and video producers to direct work
- Experience with providing support to events in terms of suggesting and developing appropriate content and support materials
- Undergraduate or postgraduate degree or certification in public relations, communications, or journalism
This is a hybrid role that includes the flexibility to work remotely, but also regular in-person meetings are expected. Twice a week in our Toronto Office location (320 Bay Street) as well approx. once a month to our Cambridge location.
#LI-Hybri
#IndHP
Gore Mutual Insurance is committed to providing accommodations for people with disabilities during all phases of the recruiting process, including the application process. If you require accommodation because of a disability, we will work with you to meet your needs. If you are selected for an interview and require accommodation, please advise the HR representative who will consult with you to determine an appropriate accommodation.
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